California

Partner Perspectives

Unlock Growth In A Challenging Lending Environment: How Credit Unions Can Innovate To Meet Evolving Member Needs

Discover how leveraging technology can streamline your lending processes, enhance member satisfaction, and drive growth in a challenging economic landscape.
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The Benefits Of Advisory Boards Go Beyond Accountability

From focus groups to influencer marketing, two credit unions share why advisory boards are a valuable tool for any credit union.
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What Do Credit Unions REALLY Want From Their Core Processors?

A survey of industry leaders shows what tipped the scales when selecting their most recent core provider — the answers extend way beyond the price ...
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Evolving HR Roles For An Evolving Workforce

HR leaders offer insights into their job titles, the impact they have on their credit unions, and how their roles have evolved as employee needs ...
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Personalization In Account Opening: How Technology And Personal Service Can Coexist

When properly used, cross-sell features in the account opening process can strengthen banking interactions.
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10 Steps To Better Business Intelligence

It takes the right people, the right tools, and the right processes to create a data-driven culture.
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7 Ways To Gain A Wider Reach With A Narrow Field Of Membership

Niche credit unions don’t let eligibility requirements hinder innovation or growth.
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What’s Keeping CIOs Up At Night?

Three technology leaders talk about what’s on the horizon for cybersecurity.
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Redwood Credit Union Serves Up More Than Financial Services

The California cooperative has partnered with a catering company to open a café in its two headquarters buildings, offering fresh, affordable food to the public.
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From The Gridiron To The Concert Hall, Credit Unions Are Redefining Sponsorships

Three seasoned marketers share tips and tactics to turn everyday sponsorships into avenues for connection and prosperity.
What’s In A Name: Chief Efficiency Officer

What’s In A Name: Chief Efficiency Officer

Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn behind the scenes fixes into front line — and bottom-line — wins.

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Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket ball court shape a culture of inclusive banking that serves members and employees.

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