California

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What Does It Mean To Be An Authentic Leader?

Leaders dish on their own approaches to leading with conscious intent.
Features

Like, Share, Comment: How Social Influencers Are Helping SF Fire Build Its Brand

SF Fire reaches younger consumers through trusted local social media personalities.
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Process Improvement Is Job No. 1 At Firefighters First

Five specialists embedded across various departments spot opportunities to improve workflow and the member experience.
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Mega Bank Skips Town, Premier America Steps In

The cooperative boosts its standing with Southern California’s Hispanic community as part of a bid to expand financial inclusion.
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Hyperlocal Help In The Golden State

After conducting in-depth research on income disparity and wealth gaps throughout California, Golden 1 made a five-year, $10 million investment in a local community.
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How Credit Union Risk Managers Are Addressing AI Threats

Risks are evolving as rapidly as the technology. Here’s how some cooperative leaders are coping.
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The Power Of Networking: Assembling Relationships, Seeking Advice, Sharing Insights, And More

Credit union executives dish on network building, reciprocal participation, and how to determine when it’s time to opt out.
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10 Steps To Better Business Intelligence

It takes the right people, the right tools, and the right processes to create a data-driven culture.
Features

First Tech Cultivates Hope (And Savings) For Foster Youth

A partnership between the credit union and a community nonprofit provides financial resources for at-risk kids during formative years.
Features

2024 Lending Outlook: Hopes, Fears, And Serving Members In The Year Ahead

Forget the Beige Book — these credit union executives offer insights on what it will take to see green.
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