California

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#RelationshipGoals For A California Credit Union

CommonWealth Central strikes a chord with a campaign that builds excitement among staff, members, and community.
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How Yelp Can Help Credit Unions Get Noticed

Member check-ins through the online review site helps Financial Partners move up in search results.
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A Strategy To Make Marketing Pack A More Powerful Punch

Randolph-Brooks FCU adopted an agency model for its marketing department more than a decade ago and has lessons to share for credit unions of all ...
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Financial Wellbeing Joins The Front Line At Patelco

The California cooperative introduces an entirely new in-branch role as part of its organizational shift to promote wellbeing.
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How To Balance Patronage Dividends And Loan Loss Reserves

Six credit unions talk about their strategies to offer members an annual payback while still ensuring adequate coverage in loan loss accounts.
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Tips To Turn 2021 Into A Banner Year For Employee Engagement

Taking better care of employees and increasing engagement after a difficult 2020 is on the minds of many credit union professionals. Four leaders share how ...
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4 Fabulous Onboarding Practices

HR leaders at cooperatives big and small share how they welcome new hires, from breaking bread to explaining the credit union difference.
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How 3 Credit Unions Are Handling The COVID-19 Vaccine

The coronavirus vaccine should soon be available to the general population. The federal government is not mandating vaccination; some state or local jurisdictions might. What ...
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SMCU Distributes Dollars And Dreams During A Destructive Year

When the pandemic hit, San Mateo Credit Union moved quickly to stand up a non-profit fund and move much-needed assistance into the communities it serves.
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Kathy Duvall On What’s To Come In 2021

The CEO of SF Fire Credit Union talks about seamless experiences, digital optimization, and operational agility in today’s environment.
Membership And Annual Member Growth, 06.30.25

2 Hot Takes On Member Growth

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

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