A Matrix To Target New SEGs
BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.
BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.
Leading contact center providers offer a few ins and outs of the most popular metrics financial institutions use to measure performance.
A multichannel marketing strategy yields success in a dual market.
Greater Nevada shares seven changes it has made over the past decade that have helped it succeed, no matter how the dice roll.
More from the 2016 Credit Union Call Center Conference.
Plus, additional takeaways from the first day of the 2016 Credit Union Call Center Conference.
How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
America First Federal Credit Union added six new branches in 2007 to their existing 70.
As part of the credit union’s strategic game plan, the call center at State Employees’ Credit Union originates all types of loans.
Northwest Federal Credit Union uses email in its collections process as a cost-effective, diplomatic way to alert members of a late payment.

As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.

Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.

Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.

Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.

A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.

A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.

Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.

Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.

How can credit unions stay true to their mission while evolving to meet modern needs?

Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.