How Advanced Credit Scoring Tools Can Drive Auto Lending Growth
East Idaho Credit Union uses analytics to boost indirect lending by almost 60%.
East Idaho Credit Union uses analytics to boost indirect lending by almost 60%.
From in-house video production to cloud-based target marketing, these four credit unions are using leading-edge tools to differentiate and compete.
No credit bubble in sight at CU Direct’s Automotive Lending and Marketing Conference.
A half-million members respond so far to North Carolina credit union’s offer of free credit scores. President digs it, too.
Equifax report buttresses evidence that subprime auto lending is opportunity for credit unions to do good while doing well.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
SECU Scores Obama Nod With FICO Program