Email Marketing

Growing Your Loan Portfolio in an Uncertain Rate Environment

Join us for an insightful webinar designed specifically for credit union leaders. Uncertainty around loan rates continues to create a dynamic lending environment but the competition for loan opportunities is beginning to heat up. The majority of consumers would prefer to take out a loan with their primary credit union, but the importance of low

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Growing Your Loan Portfolio in an Uncertain Rate Environment

Join us for an insightful webinar designed specifically for credit union leaders. Uncertainty around loan rates continues to create a dynamic lending environment but the ...
Features

Member Segmentation Paves The Way To Personalization

PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
Features

6 Ways To Attract And Retain Deposits

Two credit unions with double-digit share growth offer insight into how they are attracting, and keeping, money in the cooperative.
Callahan Collections

4 Ways To Reward Loyal Members

This Valentine’s Day, see how credit unions share the love via rewards programs and other givebacks.
Features

First South Financial’s Targeted Marketing Nets Big Returns

The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
Features

A Matrix To Target New SEGs

BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.
Industry Insights

87.9% Of U.S. Adults Do Not Use Mobile Banking. Do Your Members?

This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.
Features

4 Emails Pave The Path To Marketing Success

How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
Features

A Personal Touch

Sooper Credit Union creates an intimate member rapport through personalized URLs.
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How Northwest FCU Attracted $1.4M in New Loans Using Personalized Email

By using personalized emails with an interest rate special, Northwest FCU attracted more than $1 billion in new loans.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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CreditUnions.com
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