Member Segmentation Paves The Way To Personalization
October 31, 2022
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PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
Email Marketing
6 Ways To Attract And Retain Deposits
May 30, 2019
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Two credit unions with double-digit share growth offer insight into how they are attracting, and keeping, money in the cooperative.
4 Ways To Reward Loyal Members
February 11, 2019
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This Valentine’s Day, see how credit unions share the love via rewards programs and other givebacks.
First South Financial’s Targeted Marketing Nets Big Returns
May 15, 2017
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The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
A Matrix To Target New SEGs
February 3, 2017
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BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.
87.9% Of U.S. Adults Do Not Use Mobile Banking. Do Your Members?
July 11, 2016
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This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.
4 Emails Pave The Path To Marketing Success
July 11, 2016
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How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
A Personal Touch
April 29, 2016
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Sooper Credit Union creates an intimate member rapport through personalized URLs.
How Northwest FCU Attracted $1.4M in New Loans Using Personalized Email
April 29, 2016
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By using personalized emails with an interest rate special, Northwest FCU attracted more than $1 billion in new loans.
Navy’s Year-End Results
April 28, 2016
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Navy Federal Credit Union posted solid share growth and strong loan growth during 2005. Read about other key 2005 results for the world’s largest credit union.
Member Segmentation Paves The Way To Personalization
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
6 Ways To Attract And Retain Deposits
Two credit unions with double-digit share growth offer insight into how they are attracting, and keeping, money in the cooperative.
4 Ways To Reward Loyal Members
This Valentine’s Day, see how credit unions share the love via rewards programs and other givebacks.
First South Financial’s Targeted Marketing Nets Big Returns
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
A Matrix To Target New SEGs
BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.
87.9% Of U.S. Adults Do Not Use Mobile Banking. Do Your Members?
This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.
4 Emails Pave The Path To Marketing Success
How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
A Personal Touch
Sooper Credit Union creates an intimate member rapport through personalized URLs.
How Northwest FCU Attracted $1.4M in New Loans Using Personalized Email
By using personalized emails with an interest rate special, Northwest FCU attracted more than $1 billion in new loans.
Navy’s Year-End Results
Navy Federal Credit Union posted solid share growth and strong loan growth during 2005. Read about other key 2005 results for the world’s largest credit ...
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Boost loyalty with lifestyle checking accounts that offer perks like telehealth, ID protection, and travel discounts.
¿Habla Finance? At WECU, Employees Are Learning.
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Language training at the Pacific Northwest credit union is laying the groundwork to better serve Spanish speakers in the region.
Lori Smith On Leadership
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The seasoned CHRO shares insights about intention, inclusion, and more from State Farm to United Way to Community First Credit Union.
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Look beyond the headlines to better understand what is driving current market trends and how they could impact your credit union’s investment portfolio.
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