What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Should Credit Unions Be Pessimistic Or Optimistic About The Economy?
September 15, 2025
No Comments
Mixed signals have left many confused about the state of the U.S. economy. Credit union leaders must evaluate competing economic narratives and position their institutions accordingly.
Credit Union Asset Quality At Mid-Year 2025
September 15, 2025
No Comments
Delinquencies climbed across loan types in the second quarter, reversing gains made in the first three months of the year.
Agent Credit Card Programs: Structure, Strategy, and Impact
September 10, 2025
No Comments
Join Elan and TRK for a candid conversation about how the agent model can help your credit union grow without overextending resources.
Markets Remain Relatively Immune To Political Headlines, Odds Of September Rate Cut Increase
September 8, 2025
No Comments
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Trust Is Earned And Maintained Through Modern Infrastructure
September 8, 2025
No Comments
Modern check processing strengthens trust, cuts costs, and fights fraud. Credit unions can boost efficiency and member service by replacing outdated systems with secure, real-time infrastructure.
From Approval To Account: 7 Benefits Of Instant Loan Funding
September 8, 2025
No Comments
Instant loan funding is transforming credit union lending — boosting speed, operational efficiency, and member satisfaction while enabling real-time access to capital, anytime, anywhere.
What Credit Unions Need To Know About New 401(k) Rules
August 31, 2025
No Comments
A recent executive orders kickstarted changes to retirement-savings plans. Credit unions can play a role in financial education to make sure members and employees are making the best choices for their personal financial wellness.
Beyond Bill Pay: Using RFP and Real-Time Payments To Deepen Member Relationships
August 27, 2025
No Comments
Join us as we break down how RFP works today, what’s next for this capability on the RTP® network and FedNow® Service, and why credit unions should
Back To School Hits The Wallet
August 25, 2025
No Comments
The cost of returning to the classroom has increased more than 35% in the past decade, putting the pinch on parents and students alike.
How Well Do You Know The Gen Z Economy?
August 25, 2025
No Comments
From TikTok tips to Buy Now Pay Later pitfalls, Gen Z is navigating a complex financial landscape shaped by economic uncertainty, digital innovation, and shifting priorities — test your knowledge of this nuanced generation in this interactive quiz.
Should Credit Unions Be Pessimistic Or Optimistic About The Economy?
Mixed signals have left many confused about the state of the U.S. economy. Credit union leaders must evaluate competing economic narratives and position their institutions ...
Credit Union Asset Quality At Mid-Year 2025
Delinquencies climbed across loan types in the second quarter, reversing gains made in the first three months of the year.
Agent Credit Card Programs: Structure, Strategy, and Impact
Join Elan and TRK for a candid conversation about how the agent model can help your credit union grow without overextending resources.
Trust Is Earned And Maintained Through Modern Infrastructure
Modern check processing strengthens trust, cuts costs, and fights fraud. Credit unions can boost efficiency and member service by replacing outdated systems with secure, real-time ...
From Approval To Account: 7 Benefits Of Instant Loan Funding
Instant loan funding is transforming credit union lending — boosting speed, operational efficiency, and member satisfaction while enabling real-time access to capital, anytime, anywhere.
What Credit Unions Need To Know About New 401(k) Rules
A recent executive orders kickstarted changes to retirement-savings plans. Credit unions can play a role in financial education to make sure members and employees are ...
Beyond Bill Pay: Using RFP and Real-Time Payments To Deepen Member Relationships
Join us as we break down how RFP works today, what’s next for this capability on the RTP® network and FedNow® Service, and why credit ...
Back To School Hits The Wallet
The cost of returning to the classroom has increased more than 35% in the past decade, putting the pinch on parents and students alike.
How Well Do You Know The Gen Z Economy?
From TikTok tips to Buy Now Pay Later pitfalls, Gen Z is navigating a complex financial landscape shaped by economic uncertainty, digital innovation, and shifting ...
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
Markets Remain Relatively Immune To Political Headlines, Odds Of September Rate Cut Increase