What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Is That All There Is?
June 30, 2016
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The knee-jerk reaction to the Brexit vote is over, but the extent of the fallout is still unknown.
Brexit Bombshell
June 24, 2016
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Against the predictions of traders, the UK voted yesterday to leave the European Union.
Traders Say “Remain” Will Win The Day
June 23, 2016
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The British are at their polling stations, and the Brexit vote is on.
A Way To Predict Member Behavior
June 20, 2016
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How Oregon Community’s data warehouse is shaping marketing and saving the credit union time and money.
How Analytics Can Drive Efficiency And Innovation
June 20, 2016
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The Business Analytics Innovation Team at Member One FCU tasks six employees with digging into data to find areas of opportunity.
Who Owns Business Analytics?
June 20, 2016
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Analyzing various data sets can unlock valuable insights to the wants, needs, and expectations of an institution’s membership. But who owns business analytics at credit unions across the nation?
Settle In For Lower Rates
June 16, 2016
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The Fed should admit it plans to raise interest rates only once it sees stronger economic growth, calm global conditions, and a sustainable upward trend in inflation.
Community Involvement, CECL, Succession At NAFCU Confab
June 15, 2016
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Credit unions correlate giving back and growing loans, while accounting standards and succession planning spur table talk.
Mortgages, Millennials, And Military Matters
June 14, 2016
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Empowering and engaging potential new homeowners and honoring obligations to military borrowers get close scrutiny at opening day of NAFCU’s annual conference.
7 Metrics To Track HR Success
June 13, 2016
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What metrics should human resource professionals use to measure employee and credit union performance?
Brexit Bombshell
Against the predictions of traders, the UK voted yesterday to leave the European Union.
Traders Say “Remain” Will Win The Day
The British are at their polling stations, and the Brexit vote is on.
A Way To Predict Member Behavior
How Oregon Community’s data warehouse is shaping marketing and saving the credit union time and money.
How Analytics Can Drive Efficiency And Innovation
The Business Analytics Innovation Team at Member One FCU tasks six employees with digging into data to find areas of opportunity.
Who Owns Business Analytics?
Analyzing various data sets can unlock valuable insights to the wants, needs, and expectations of an institution's membership. But who owns business analytics at credit ...
Settle In For Lower Rates
The Fed should admit it plans to raise interest rates only once it sees stronger economic growth, calm global conditions, and a sustainable upward trend ...
Community Involvement, CECL, Succession At NAFCU Confab
Credit unions correlate giving back and growing loans, while accounting standards and succession planning spur table talk.
Mortgages, Millennials, And Military Matters
Empowering and engaging potential new homeowners and honoring obligations to military borrowers get close scrutiny at opening day of NAFCU’s annual conference.
7 Metrics To Track HR Success
What metrics should human resource professionals use to measure employee and credit union performance?
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Is That All There Is?