What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
The Power of Data
April 7, 2016
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Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues range from the general, “How-am-I-doing?” to the specific, such as “Should-Iraise-my-NSF-fee?”
Maintain Healthy Cash Flow
April 7, 2016
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Georgetown University’s student-run credit union is cognizant of the duration of its investments and has developed strong cash positions.
Investment CUSOs Need The Right Attitude
April 7, 2016
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Veridian Group, a subsidiary of Veridian Credit Union, aggressively investigates viable products.
Improved Bottom Lines Boost Credit Union Capital
April 7, 2016
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Credit unions have turned out solid core business results in 2012.
Losing Your Core Sponsor: Creating a New Blueprint for the Future
April 7, 2016
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To help all credit unions that have faced losing a sponsor, 5 consultants respond to the challenge faced by Circle-W Credit Union in this theoretical case study.
Why So Negative?
April 7, 2016
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What the future might look like should the U.S. Fed adopt the policies of the central banks in Europe and Japan.
Work Hard, Play Hard
April 5, 2016
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10 credit union leaders in revenue per employee.
Leading From The Back Office
April 5, 2016
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Redstone Federal Credit Union is reshaping the institution and adding direct revenue to the bottom line by adding core capabilities and hiring desirable developer talent.
4 Tips To Stop Selling Products And Start Selling Experience
April 5, 2016
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In 2004, Redwood Credit Union took the leap from making auto loans to managing its own auto dealership. Now it has advice for others on how to do it, too.
The Considerate Cross-Sell And Other Tips
April 5, 2016
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How NorthCountry FCU maximizes its investment in employees, members, and community.
The Power of Data
Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues ...
Maintain Healthy Cash Flow
Georgetown University’s student-run credit union is cognizant of the duration of its investments and has developed strong cash positions.
Investment CUSOs Need The Right Attitude
Veridian Group, a subsidiary of Veridian Credit Union, aggressively investigates viable products.
Improved Bottom Lines Boost Credit Union Capital
Credit unions have turned out solid core business results in 2012.
Losing Your Core Sponsor: Creating a New Blueprint for the Future
To help all credit unions that have faced losing a sponsor, 5 consultants respond to the challenge faced by Circle-W Credit Union in this theoretical ...
Leading From The Back Office
Redstone Federal Credit Union is reshaping the institution and adding direct revenue to the bottom line by adding core capabilities and hiring desirable developer talent.
4 Tips To Stop Selling Products And Start Selling Experience
In 2004, Redwood Credit Union took the leap from making auto loans to managing its own auto dealership. Now it has advice for others on ...
The Considerate Cross-Sell And Other Tips
How NorthCountry FCU maximizes its investment in employees, members, and community.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
Why So Negative?