What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
5 Facts About Credit Union Lending In Second Quarter 2015
August 26, 2015
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Lending activity at America’s credit unions suggests members are making cooperatives their financial institution of choice.
Operating Efficiency Improves At U.S. Credit Unions In The Second Quarter
August 26, 2015
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Credit unions of all asset sizes are spending less to earn a dollar.
Star One Credit Union Posts 5.64% Growth In Member Relationships
August 25, 2015
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The California cooperative reaches all-time high in average member relationship.
State Farm FCU Is Among Top 10 Most Efficient $1 Billion Credit Unions
August 25, 2015
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A distinct branching model contributes to lean operations at the $3.9 billion institution.
3 Graphs That Show The Strength In Credit Union Lending
August 24, 2015
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Strong consumer and real estate lending helped credit union loan originations set a record midyear high.
State In The Spotlight: Nevada
August 20, 2015
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How do credit unions in Nevada stack up against the nation?
Now’s The Time To Do (Measurably) Well And Good
August 20, 2015
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Surging credit union metrics combine with startling measures of Americans’ financial woes to paint picture of opportunity and challenge.
3 Takeaways From Trendwatch 2Q15
August 19, 2015
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Second quarter performance data showcases current and future areas of growth for credit unions, including loans, shares, and variety of income.
Executive Compensation Is A Give And Take
August 11, 2015
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A balanced salary strategy considers what other executives make as well as the credit union’s financial health.
Associated Credit Union Posts 34% Increase In Loans
August 11, 2015
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A 53% year-over-year increase in auto loans underpins strong lending performance at the Georgia credit union.
5 Facts About Credit Union Lending In Second Quarter 2015
Lending activity at America’s credit unions suggests members are making cooperatives their financial institution of choice.
Operating Efficiency Improves At U.S. Credit Unions In The Second Quarter
Credit unions of all asset sizes are spending less to earn a dollar.
Star One Credit Union Posts 5.64% Growth In Member Relationships
The California cooperative reaches all-time high in average member relationship.
State Farm FCU Is Among Top 10 Most Efficient $1 Billion Credit Unions
A distinct branching model contributes to lean operations at the $3.9 billion institution.
3 Graphs That Show The Strength In Credit Union Lending
Strong consumer and real estate lending helped credit union loan originations set a record midyear high.
Now’s The Time To Do (Measurably) Well And Good
Surging credit union metrics combine with startling measures of Americans’ financial woes to paint picture of opportunity and challenge.
3 Takeaways From Trendwatch 2Q15
Second quarter performance data showcases current and future areas of growth for credit unions, including loans, shares, and variety of income.
Executive Compensation Is A Give And Take
A balanced salary strategy considers what other executives make as well as the credit union’s financial health.
Associated Credit Union Posts 34% Increase In Loans
A 53% year-over-year increase in auto loans underpins strong lending performance at the Georgia credit union.
Browse Topics
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.