What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Reach For The Cutting Edge Without Falling Over
August 28, 2015
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A Texas credit union looks to vendor management, conversion-related momentum, and a healthy dose of skepticism to build an expansive technology base without breaking the bank.
4 Facts About The Income Statement At Midyear 2015
August 28, 2015
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Credit unions reported 7.1% year-over-year growth in income, and that’s just the beginning.
4 Facts About Shares In Second Quarter 2015
August 28, 2015
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Share growth at credit unions has reached a significant milestone.
Stocks, Bonds, And China
August 27, 2015
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Although Donald Trump might tell you China is trying to destroy America, the simple fact is the Chinese need to raise money to fund support efforts at home.
Credit Union Branches Are On The Rise
August 26, 2015
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The number of credit union branches has risen since midyear 2014, but deposit market share is holding steady.
5 Facts About Credit Union Lending In Second Quarter 2015
August 26, 2015
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Lending activity at America’s credit unions suggests members are making cooperatives their financial institution of choice.
Operating Efficiency Improves At U.S. Credit Unions In The Second Quarter
August 26, 2015
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Credit unions of all asset sizes are spending less to earn a dollar.
Star One Credit Union Posts 5.64% Growth In Member Relationships
August 25, 2015
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The California cooperative reaches all-time high in average member relationship.
State Farm FCU Is Among Top 10 Most Efficient $1 Billion Credit Unions
August 25, 2015
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A distinct branching model contributes to lean operations at the $3.9 billion institution.
3 Graphs That Show The Strength In Credit Union Lending
August 24, 2015
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Strong consumer and real estate lending helped credit union loan originations set a record midyear high.
Reach For The Cutting Edge Without Falling Over
A Texas credit union looks to vendor management, conversion-related momentum, and a healthy dose of skepticism to build an expansive technology base without breaking the ...
4 Facts About The Income Statement At Midyear 2015
Credit unions reported 7.1% year-over-year growth in income, and that’s just the beginning.
4 Facts About Shares In Second Quarter 2015
Share growth at credit unions has reached a significant milestone.
Credit Union Branches Are On The Rise
The number of credit union branches has risen since midyear 2014, but deposit market share is holding steady.
5 Facts About Credit Union Lending In Second Quarter 2015
Lending activity at America’s credit unions suggests members are making cooperatives their financial institution of choice.
Operating Efficiency Improves At U.S. Credit Unions In The Second Quarter
Credit unions of all asset sizes are spending less to earn a dollar.
Star One Credit Union Posts 5.64% Growth In Member Relationships
The California cooperative reaches all-time high in average member relationship.
State Farm FCU Is Among Top 10 Most Efficient $1 Billion Credit Unions
A distinct branching model contributes to lean operations at the $3.9 billion institution.
3 Graphs That Show The Strength In Credit Union Lending
Strong consumer and real estate lending helped credit union loan originations set a record midyear high.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
Stocks, Bonds, And China