What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Fed Statement Reveals An Alternate Universe
October 29, 2015
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Stock traders like easy money, but they don’t like seeing the Federal Reserve basing decisions on shaky global markets.
A Mandate For Discovery
October 28, 2015
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Credit unions are exceeding goals and breaking records quarter after quarter. In such an ideal environment, why are some still looking for the next challenge?
State In The Spotlight: Kansas
October 19, 2015
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How do credit unions in Kansas stack up against the nation?
Talking To Generation X And Millennials About Financial Investing
October 19, 2015
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Here are some things to think about to attract and serve new generations of self-directed investors.
Betting On A Bleak Future
October 15, 2015
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Despite a rally in Chinese stocks, traders are looking for bad news.
The Changing Ratio Of Rent Versus Own
October 8, 2015
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More good news for the long-term outlook of the housing market.
High Stakes Fourth Quarter
October 1, 2015
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Stock traders are trying to use Wednesday’s rally as a launching pad for a better fourth quarter, but the market is looking a bit wobbly.
How To Entice Members To Choose Fee Over Free
September 28, 2015
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An account that pays members up to $200 a year in merchant rebates plus unlimited cash back rewards on signature-based debit card transactions has helped members at One Nevada ease into new checking options.
Waiting On Yellen
September 24, 2015
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Investors are fed up with market confusion. Will a lecture today by the Fed chair provide any clarity?
The Big GiveBack
September 21, 2015
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Workers’ Credit Union started its patronage dividend in 2013. In 2015, it wants to give back $3 million to its membership. Here’s how.
A Mandate For Discovery
Credit unions are exceeding goals and breaking records quarter after quarter. In such an ideal environment, why are some still looking for the next challenge?
Talking To Generation X And Millennials About Financial Investing
Here are some things to think about to attract and serve new generations of self-directed investors.
Betting On A Bleak Future
Despite a rally in Chinese stocks, traders are looking for bad news.
The Changing Ratio Of Rent Versus Own
More good news for the long-term outlook of the housing market.
High Stakes Fourth Quarter
Stock traders are trying to use Wednesday’s rally as a launching pad for a better fourth quarter, but the market is looking a bit wobbly.
How To Entice Members To Choose Fee Over Free
An account that pays members up to $200 a year in merchant rebates plus unlimited cash back rewards on signature-based debit card transactions has helped ...
Waiting On Yellen
Investors are fed up with market confusion. Will a lecture today by the Fed chair provide any clarity?
The Big GiveBack
Workers’ Credit Union started its patronage dividend in 2013. In 2015, it wants to give back $3 million to its membership. Here’s how.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
Fed Statement Reveals An Alternate Universe