What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Patronage Dividends: A Callahan Survey
September 21, 2015
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A 2015 Callahan & Associates survey of 466 credit union CEOs and CFOs reveals attitudes and activity surrounding patronage dividends.
Investment Trends Update From TRUST
September 21, 2015
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Lower cash balances drive longer average life as derivatives usage slowly grows.
How Credit Unions Pay Out The Patronage
September 21, 2015
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A 2015 Callahan & Associates survey finds capital is a key reason to pay out to members. Yet despite the fact everyone likes to get money back, financial cooperatives don’t appear concerned about reaping the positive publicity.
A Tradition Of Thanks Three Decades In The Making
September 21, 2015
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CoVantage Credit Union’s $1.7 million patronage payout in 2014 marked the 33rd consecutive year the Wisconsin credit union has returned extra value to its loyal member-owners.
Paying Dividends
September 21, 2015
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Paying a patronage dividend helps engender loyalty among a credit union’s membership and strengthens its brand in the community.
A Rate Decision Is Finally Here
September 17, 2015
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How the markets will react to today’s FOMC statement is anyone’s guess. The markets stopped making sense a long time ago.
Anatomy Of A Leadership Culture
September 14, 2015
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In February, Callahan & Associates visited Iowa-based Veridian Credit Union ($20.B, Waterloo, IA) for a two-day investigation into how the credit union creates a culture where everyone is a leader and everyone is an owner. Learn more in this quarter’s Anatomy Of A Leadership Culture.
How Internet PIN Debit Can Reduce Exposure
September 14, 2015
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In a day and age when cyber security is of utmost concern, how can expanding your payment acceptance capabilities protect both you and your borrowers?
A Jolt To Stocks And Bonds
September 10, 2015
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Where the markets end price-wise today is anyone’s guess. But we can be certain that the markets will end the day just as uncertainly as they are beginning.
There’s A Smell Of Inflation In The Air
September 3, 2015
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The bond market’s problem isn’t just selling by China.
Patronage Dividends: A Callahan Survey
A 2015 Callahan & Associates survey of 466 credit union CEOs and CFOs reveals attitudes and activity surrounding patronage dividends.
Investment Trends Update From TRUST
Lower cash balances drive longer average life as derivatives usage slowly grows.
How Credit Unions Pay Out The Patronage
A 2015 Callahan & Associates survey finds capital is a key reason to pay out to members. Yet despite the fact everyone likes to get ...
A Tradition Of Thanks Three Decades In The Making
CoVantage Credit Union’s $1.7 million patronage payout in 2014 marked the 33rd consecutive year the Wisconsin credit union has returned extra value to its loyal ...
Paying Dividends
Paying a patronage dividend helps engender loyalty among a credit union's membership and strengthens its brand in the community.
Anatomy Of A Leadership Culture
In February, Callahan & Associates visited Iowa-based Veridian Credit Union ($20.B, Waterloo, IA) for a two-day investigation into how the credit union creates a culture ...
How Internet PIN Debit Can Reduce Exposure
In a day and age when cyber security is of utmost concern, how can expanding your payment acceptance capabilities protect both you and your borrowers?
A Jolt To Stocks And Bonds
Where the markets end price-wise today is anyone’s guess. But we can be certain that the markets will end the day just as uncertainly as ...
There’s A Smell Of Inflation In The Air
The bond market’s problem isn’t just selling by China.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
A Rate Decision Is Finally Here