What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Efficiency And Opportunity In The Southeastern Market
November 16, 2015
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A Q&A with Amy Perez, assistant vice president of retail lending at Grow Financial Credit Union.
When Is It Time To Update Your Brand?
November 16, 2015
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An outdated brand detracts from your bottom line. Here are four questions you should ask to determine whether your credit union needs a brand update.
Credit Union Lending Models
November 16, 2015
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Results from a Callahan & Associates online poll show which lending models lead to higher credit union performance.
Auto Lending Booms; Indirect Grows As A Channel Of Choice
November 13, 2015
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Indirect lending fuels double-digit growth in the auto portfolio.
Macy’s Blues
November 12, 2015
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Does bad news from the nation’s largest retail sales department store bring sad tidings for the holiday season?
Retain Loans And Increase Portfolio Yield With Online Loan Modification Services
November 9, 2015
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Making it easy to modify loans increases yield and revenue while building loyal relationships to last beyond the original note.
Should Credit Unions Fear The Fed?
November 5, 2015
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If and when the Federal Reserve finally raises the overnight funds rate, the bond market will already be way ahead.
Will Higher Rates Create The Next Housing Bust?
November 4, 2015
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Early warning signs suggest values in hot markets are getting stretched, and increased mortgage rates will send some areas into overvalued territory.
5 Things To Learn From 2Q 2015 Strategy & Performance
November 4, 2015
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What do mountains, frisbees, and barbecue competitions all have to do with credit unions?
Expanding Home Equity And Lending Opportunities
November 2, 2015
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Credit unions can and should identify HELOC candidates and win that business before interest rates rise.
Efficiency And Opportunity In The Southeastern Market
A Q&A with Amy Perez, assistant vice president of retail lending at Grow Financial Credit Union.
When Is It Time To Update Your Brand?
An outdated brand detracts from your bottom line. Here are four questions you should ask to determine whether your credit union needs a brand update.
Credit Union Lending Models
Results from a Callahan & Associates online poll show which lending models lead to higher credit union performance.
Auto Lending Booms; Indirect Grows As A Channel Of Choice
Indirect lending fuels double-digit growth in the auto portfolio.
Retain Loans And Increase Portfolio Yield With Online Loan Modification Services
Making it easy to modify loans increases yield and revenue while building loyal relationships to last beyond the original note.
Should Credit Unions Fear The Fed?
If and when the Federal Reserve finally raises the overnight funds rate, the bond market will already be way ahead.
Will Higher Rates Create The Next Housing Bust?
Early warning signs suggest values in hot markets are getting stretched, and increased mortgage rates will send some areas into overvalued territory.
5 Things To Learn From 2Q 2015 Strategy & Performance
What do mountains, frisbees, and barbecue competitions all have to do with credit unions?
Expanding Home Equity And Lending Opportunities
Credit unions can and should identify HELOC candidates and win that business before interest rates rise.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
Macy’s Blues