What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Banking’s Not Getting “Uberized” But Analytics Do Matter
November 30, 2015
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Credit unions should get together to tackle data, overcome challenges, and compete.
Credit Unions Lend More Than $1 Billion A Day So Far In 2015
November 23, 2015
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States all across the nation posted significant year-to-date growth in mortgage originations when compared to the same time frame last year.
4 Things To Know About Auto Lending In Third Quarter 2015
November 19, 2015
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Auto lending is the power behind this quarters never-before-seen lending activity. Here’s why.
Double Or Nothing
November 19, 2015
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Movement in the excess reserve rate could mean a major increase in income.
Highlights From Third Quarter 2015 Industry Performance
November 18, 2015
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Learn by how much the industry has increased its asset base, loans, shares, member relationships, and more.
3 Takeaways From Trendwatch 3Q 2015
November 18, 2015
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Third quarter performance data showcases credit union successes in lending and shares.
For Some, Efficiency Starts With Investing In-House
November 16, 2015
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Maroon Financial Credit Union lowered its efficiency ratio by generating more revenue from an expanded mortgage origination campaign.
Efficiency And Opportunity In The Southeastern Market
November 16, 2015
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A Q&A with Amy Perez, assistant vice president of retail lending at Grow Financial Credit Union.
When Is It Time To Update Your Brand?
November 16, 2015
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An outdated brand detracts from your bottom line. Here are four questions you should ask to determine whether your credit union needs a brand update.
Credit Union Lending Models
November 16, 2015
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Results from a Callahan & Associates online poll show which lending models lead to higher credit union performance.
Credit Unions Lend More Than $1 Billion A Day So Far In 2015
States all across the nation posted significant year-to-date growth in mortgage originations when compared to the same time frame last year.
4 Things To Know About Auto Lending In Third Quarter 2015
Auto lending is the power behind this quarters never-before-seen lending activity. Here's why.
Double Or Nothing
Movement in the excess reserve rate could mean a major increase in income.
Highlights From Third Quarter 2015 Industry Performance
Learn by how much the industry has increased its asset base, loans, shares, member relationships, and more.
3 Takeaways From Trendwatch 3Q 2015
Third quarter performance data showcases credit union successes in lending and shares.
For Some, Efficiency Starts With Investing In-House
Maroon Financial Credit Union lowered its efficiency ratio by generating more revenue from an expanded mortgage origination campaign.
Efficiency And Opportunity In The Southeastern Market
A Q&A with Amy Perez, assistant vice president of retail lending at Grow Financial Credit Union.
When Is It Time To Update Your Brand?
An outdated brand detracts from your bottom line. Here are four questions you should ask to determine whether your credit union needs a brand update.
Credit Union Lending Models
Results from a Callahan & Associates online poll show which lending models lead to higher credit union performance.
Browse Topics
Markets React To Consequential Announcements
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
Banking’s Not Getting “Uberized” But Analytics Do Matter