What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Deals On Wheels
August 3, 2015
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How WSECU turned a coasting RV lending program into a true income vehicle.
The Argument For Doubling Down On Deposits
July 30, 2015
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While banks drop free checking and debit reward programs, credit unions see checking accounts as the first stepping stone in building deeper member relationships.
The Fed Should Give Itself Room To Breathe
July 30, 2015
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This indecision over whether to tighten rates is wasted angst.
Supplemental Capital And Credit Unions
July 27, 2015
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As of March 31, 2015, natural person credit unions reported a total of $217.4 million in supplemental capital. What is this capital and where does it come from?
A Second Chance To Make A Capital Impression
July 27, 2015
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What sources of supplemental capital can credit unions access and how are they using those funds to improve the long-term health of their organizations and membership? Learn this and more on CreditUnions.com.
A Capital Initiative At Fairfax County Credit Union
July 27, 2015
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In 2010, Fairfax County Credit Union received supplemental capital from the U.S. Treasury. Here’s how it used those funds to improve the long-term health of the credit union and its membership.
Why Credit Unions Need Supplemental Capital
July 27, 2015
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Michael Wettrich, president and chief executive of the $90 million Education First Credit Union in Ohio, makes the case for supplemental capital at credit unions.
Supplemental Capital Is No Panacea
July 27, 2015
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Supplemental capital is a useful tool that is long overdue; however, it is not without risk and potential complications.
Will Lower Oil Prices Spur Economic Activity?
July 23, 2015
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A slow summer day, mixed earnings for two symbolic companies, and dropping oil prices present a mixed bag for a sluggish global economy.
3 Ways To Improve Incentive Programs
July 21, 2015
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A broad contribution scope, standardized rewards, and sales-averse employee strategies have paid dividends for these Western credit unions.
The Argument For Doubling Down On Deposits
While banks drop free checking and debit reward programs, credit unions see checking accounts as the first stepping stone in building deeper member relationships.
Supplemental Capital And Credit Unions
As of March 31, 2015, natural person credit unions reported a total of $217.4 million in supplemental capital. What is this capital and where does ...
A Second Chance To Make A Capital Impression
What sources of supplemental capital can credit unions access and how are they using those funds to improve the long-term health of their organizations and ...
A Capital Initiative At Fairfax County Credit Union
In 2010, Fairfax County Credit Union received supplemental capital from the U.S. Treasury. Here’s how it used those funds to improve the long-term health of ...
Why Credit Unions Need Supplemental Capital
Michael Wettrich, president and chief executive of the $90 million Education First Credit Union in Ohio, makes the case for supplemental capital at credit unions.
Supplemental Capital Is No Panacea
Supplemental capital is a useful tool that is long overdue; however, it is not without risk and potential complications.
Will Lower Oil Prices Spur Economic Activity?
A slow summer day, mixed earnings for two symbolic companies, and dropping oil prices present a mixed bag for a sluggish global economy.
3 Ways To Improve Incentive Programs
A broad contribution scope, standardized rewards, and sales-averse employee strategies have paid dividends for these Western credit unions.
Browse Topics
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
The Fed Should Give Itself Room To Breathe