Finance

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Through their Actions, Members Tell AAFCU It’s Doing Something Right

Beyond the rhetoric, AAFCU members demonstrate that shared branching is a service they need and use.
Features

19.2% Loan Growth Drives Navy Federal’s Second Quarter Results

Growth in loans, members, and employees yield an impressive “First Look” at the nation’s largest credit union’s second quarter data.
Features

Building a Brand from the Inside Out

A branding change that began with senior management has inspired employees and spurred phenomenal growth.
Features

Balancing Member Needs & Financial Objectives for a Strong ROA: Fort Knox FCU’s Story

Fort Knox FCU’s strategy to “work smarter, not harder” helps them maintain a strong ROA despite a declining national trend.
Features

Case Study: Member-Friendly Focus Makes Website Redesign a Success

For their website redesign, Call FCU centered on the user experience when deciding to add new resources and features that improved member satisfaction and increased ...
Features

Organizational Development: Overlooked but Essential to Our Future

As credit unions like GTE FCU grow, says Bucky Sebastian, organizational development is increasingly essential because it is a credit union’s team and its culture ...
Industry Insights

Callahan & Associates Presents Co-Opoly

An industry-themed board game puts players in the driver's seat of a brand-new credit union.
Credit Union Industry Commentary

RBC2: Member-Owners Get Burned Both Ways

Reserves are different from capital, and with RBC2, credit union members pay the price.
Graph Of The Week

4 Trends In Marketing Spend

Marketing expenses, measurable goals, and more in this Graphic Of The Week.
Features

For the Long Haul: Ethics and Leadership

Builder of WesCorp and 30-year Marine Dick Johnson reflects on what it takes to sustain an organization over the long term.

Is Revenge Savings A Fad? Or A Financial Shift?

After years of post-pandemic splurges for the well-to-do and inflationary pain for the less well off, more Americans are shifting to a discipline of saving. Here’s what that means for members and how credit unions can turn the trend into opportunity.

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