What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Why Credit Unions Need Supplemental Capital
July 27, 2015
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Michael Wettrich, president and chief executive of the $90 million Education First Credit Union in Ohio, makes the case for supplemental capital at credit unions.
Supplemental Capital Is No Panacea
July 27, 2015
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Supplemental capital is a useful tool that is long overdue; however, it is not without risk and potential complications.
Will Lower Oil Prices Spur Economic Activity?
July 23, 2015
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A slow summer day, mixed earnings for two symbolic companies, and dropping oil prices present a mixed bag for a sluggish global economy.
3 Ways To Improve Incentive Programs
July 21, 2015
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A broad contribution scope, standardized rewards, and sales-averse employee strategies have paid dividends for these Western credit unions.
How Star One Uses Member Onboarding To Drive Account Growth And Efficiency
July 16, 2015
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The California credit union opens 22% of its new memberships online and will soon add a mobile app option.
A Ho-Hum Reaction To Greece
July 16, 2015
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Traders shrug at the deal struck between the European Union and Greek Parliament but turn their attention to ECB president Mario Draghi.
Chinese Stocks Surge While Greece Optimism Grows
July 9, 2015
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Hopefully, U.S. traders are not really focusing on Chinese markets. Why optimism over Greece in Europe is growing also is unclear.
Will Greek Voters Say “Yes” Or “No” To Proposed Austerity Measures?
July 2, 2015
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Regardless of what happens in Europe, we can expect one outcome on Monday.
The End Is Near … Probably … Maybe
June 25, 2015
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The rhetoric out of Greece suggests the crisis could be resolved as early as next week.
4 Ways The Sand States Have Dusted Themselves Off
June 22, 2015
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Hard hit during the recession, the Sand States kickoff 2015 with a return to growth.
Supplemental Capital Is No Panacea
Supplemental capital is a useful tool that is long overdue; however, it is not without risk and potential complications.
Will Lower Oil Prices Spur Economic Activity?
A slow summer day, mixed earnings for two symbolic companies, and dropping oil prices present a mixed bag for a sluggish global economy.
3 Ways To Improve Incentive Programs
A broad contribution scope, standardized rewards, and sales-averse employee strategies have paid dividends for these Western credit unions.
How Star One Uses Member Onboarding To Drive Account Growth And Efficiency
The California credit union opens 22% of its new memberships online and will soon add a mobile app option.
A Ho-Hum Reaction To Greece
Traders shrug at the deal struck between the European Union and Greek Parliament but turn their attention to ECB president Mario Draghi.
Chinese Stocks Surge While Greece Optimism Grows
Hopefully, U.S. traders are not really focusing on Chinese markets. Why optimism over Greece in Europe is growing also is unclear.
Will Greek Voters Say “Yes” Or “No” To Proposed Austerity Measures?
Regardless of what happens in Europe, we can expect one outcome on Monday.
The End Is Near … Probably … Maybe
The rhetoric out of Greece suggests the crisis could be resolved as early as next week.
4 Ways The Sand States Have Dusted Themselves Off
Hard hit during the recession, the Sand States kickoff 2015 with a return to growth.
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.
Why Credit Unions Need Supplemental Capital