What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
State Farm FCU Is Among Top 10 Most Efficient $1 Billion Credit Unions
August 25, 2015
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A distinct branching model contributes to lean operations at the $3.9 billion institution.
3 Graphs That Show The Strength In Credit Union Lending
August 24, 2015
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Strong consumer and real estate lending helped credit union loan originations set a record midyear high.
State In The Spotlight: Nevada
August 20, 2015
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How do credit unions in Nevada stack up against the nation?
Now’s The Time To Do (Measurably) Well And Good
August 20, 2015
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Surging credit union metrics combine with startling measures of Americans’ financial woes to paint picture of opportunity and challenge.
3 Takeaways From Trendwatch 2Q15
August 19, 2015
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Second quarter performance data showcases current and future areas of growth for credit unions, including loans, shares, and variety of income.
Executive Compensation Is A Give And Take
August 11, 2015
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A balanced salary strategy considers what other executives make as well as the credit union’s financial health.
Associated Credit Union Posts 34% Increase In Loans
August 11, 2015
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A 53% year-over-year increase in auto loans underpins strong lending performance at the Georgia credit union.
Deals On Wheels
August 3, 2015
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How WSECU turned a coasting RV lending program into a true income vehicle.
The Argument For Doubling Down On Deposits
July 30, 2015
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While banks drop free checking and debit reward programs, credit unions see checking accounts as the first stepping stone in building deeper member relationships.
The Fed Should Give Itself Room To Breathe
July 30, 2015
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This indecision over whether to tighten rates is wasted angst.
State Farm FCU Is Among Top 10 Most Efficient $1 Billion Credit Unions
A distinct branching model contributes to lean operations at the $3.9 billion institution.
3 Graphs That Show The Strength In Credit Union Lending
Strong consumer and real estate lending helped credit union loan originations set a record midyear high.
Now’s The Time To Do (Measurably) Well And Good
Surging credit union metrics combine with startling measures of Americans’ financial woes to paint picture of opportunity and challenge.
3 Takeaways From Trendwatch 2Q15
Second quarter performance data showcases current and future areas of growth for credit unions, including loans, shares, and variety of income.
Executive Compensation Is A Give And Take
A balanced salary strategy considers what other executives make as well as the credit union’s financial health.
Associated Credit Union Posts 34% Increase In Loans
A 53% year-over-year increase in auto loans underpins strong lending performance at the Georgia credit union.
The Argument For Doubling Down On Deposits
While banks drop free checking and debit reward programs, credit unions see checking accounts as the first stepping stone in building deeper member relationships.
Browse Topics
Innovation Only Goes So Far Without Internal Alignment
Marc Rapport
Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.
Future Bets For Fintech
Rebecca Wessler
Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.
The Fed Should Give Itself Room To Breathe