What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Diary of a Recovery
April 3, 2015
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Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.
Opportunities In The Lending Portfolio
April 2, 2015
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Credit unions are on pace to break lending records set in 2012, but they need to recognize the reward and risk inherent in strong growth.
Don’t Believe The Hype
April 2, 2015
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The bond bulls and economic bear crowd is over-hyping the potential for tomorrow’s jobs number to be a game changer.
Raising Alarm About Risk-Based Capital
April 2, 2015
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Callahan’s research chief goes on the air with CUbroadcast to discuss why the NCUA board should vote against the agency’s proposed risk-based capital rule and why credit unions need to lodge their comments now.
Bringing Hope Back to the Bay
April 1, 2015
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Economic turbulence had an entire Florida community singing the blues, but the reinvigoration of a cooperative vornerstone is set to change the outlook in 2011.
Becoming a Community Involvement VIP
April 1, 2015
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Scott CU challenged their employees to give back to the community and received a vigorous response while the credit union experienced tremendous growth.
Relationship Banking Promotes Success
April 1, 2015
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A partnership between Wescom Credit Union and its CUSO rewards members for choosing the credit union for insurance products as well as financial services.
Arrowhead Flies Straight in 2010
April 1, 2015
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California’s Arrowhead Credit Union shows a tenacious turnaround, making tough decisions, and running lean and mean in the recovering marketplace.
The Real Problem at Arrowhead Credit Union is Working With Common Purpose, Not Lack of Capital
April 1, 2015
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In late July, Inland Empire community leaders sent NCUA a letter about Arrowhead’s conservatorship. On August 10, NCUA responded but failed to address the writers’ chief concern — when will they get their credit union back?
Back In Brick
March 30, 2015
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CommunityAmerica uses diverse branch types and an emphasis on relationships to ensure brick and mortar is worth building.
Diary of a Recovery
Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.
Opportunities In The Lending Portfolio
Credit unions are on pace to break lending records set in 2012, but they need to recognize the reward and risk inherent in strong growth.
Raising Alarm About Risk-Based Capital
Callahan's research chief goes on the air with CUbroadcast to discuss why the NCUA board should vote against the agency's proposed risk-based capital rule and ...
Bringing Hope Back to the Bay
Economic turbulence had an entire Florida community singing the blues, but the reinvigoration of a cooperative vornerstone is set to change the outlook in 2011.
Becoming a Community Involvement VIP
Scott CU challenged their employees to give back to the community and received a vigorous response while the credit union experienced tremendous growth.
Relationship Banking Promotes Success
A partnership between Wescom Credit Union and its CUSO rewards members for choosing the credit union for insurance products as well as financial services.
Arrowhead Flies Straight in 2010
California’s Arrowhead Credit Union shows a tenacious turnaround, making tough decisions, and running lean and mean in the recovering marketplace.
The Real Problem at Arrowhead Credit Union is Working With Common Purpose, Not Lack of Capital
In late July, Inland Empire community leaders sent NCUA a letter about Arrowhead’s conservatorship. On August 10, NCUA responded but failed to address the writers’ ...
Back In Brick
CommunityAmerica uses diverse branch types and an emphasis on relationships to ensure brick and mortar is worth building.
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.
Don’t Believe The Hype