What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
RBC2: First, Do No Harm
April 20, 2015
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This “fundamentally flawed” policy actually creates a capital problem.
Employment And Salary Trends In The U.S. Financial Services Industry
April 20, 2015
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Credit unions demonstrate a commitment to add numbers to their employee rosters and dollars to their employee salaries.
Is RBC2 The NCUA’s Duty?
April 19, 2015
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Rick Metsger says the NCUA has a duty to protect the insurance fund against “material risks.”
RBC2: NCUA Doesn’t Know What The Future Holds (And Neither Do I)
April 17, 2015
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Like generals, regulators are always fighting the last war.
The Slow Shake Off
April 16, 2015
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Disappointing numbers in U.S. housing starts could be a lingering effect of the winter blues.
RBC2: Questionable Claims
April 16, 2015
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Much of the logic surrounding RBC2 is absurd, especially the idea that it offers any more protection than effective examination.
GECU’s Blue Ocean Strategy
April 13, 2015
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Learn the four ways GECU differentiates itself.
Through their Actions, Members Tell AAFCU It’s Doing Something Right
April 13, 2015
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Beyond the rhetoric, AAFCU members demonstrate that shared branching is a service they need and use.
19.2% Loan Growth Drives Navy Federal’s Second Quarter Results
April 13, 2015
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Growth in loans, members, and employees yield an impressive “First Look” at the nation’s largest credit union’s second quarter data.
Building a Brand from the Inside Out
April 13, 2015
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A branding change that began with senior management has inspired employees and spurred phenomenal growth.
Employment And Salary Trends In The U.S. Financial Services Industry
Credit unions demonstrate a commitment to add numbers to their employee rosters and dollars to their employee salaries.
Is RBC2 The NCUA’s Duty?
Rick Metsger says the NCUA has a duty to protect the insurance fund against "material risks."
RBC2: NCUA Doesn’t Know What The Future Holds (And Neither Do I)
Like generals, regulators are always fighting the last war.
The Slow Shake Off
Disappointing numbers in U.S. housing starts could be a lingering effect of the winter blues.
RBC2: Questionable Claims
Much of the logic surrounding RBC2 is absurd, especially the idea that it offers any more protection than effective examination.
Through their Actions, Members Tell AAFCU It’s Doing Something Right
Beyond the rhetoric, AAFCU members demonstrate that shared branching is a service they need and use.
19.2% Loan Growth Drives Navy Federal’s Second Quarter Results
Growth in loans, members, and employees yield an impressive “First Look” at the nation’s largest credit union’s second quarter data.
Building a Brand from the Inside Out
A branding change that began with senior management has inspired employees and spurred phenomenal growth.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
RBC2: First, Do No Harm