What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Member-Focused Staff Can Sell With Tech Tools
March 2, 2015
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You can have a member-focused staff while increasing sales and growing fee-income opportunities through technology.
Two Stock Records And An Ugly Scene At The House
February 26, 2015
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Watch for frenzied news coverage at month’s end as stock traders target two landmarks for the Dow and NASDAQ.
2014 Credit Union Performance In 7 Charts
February 26, 2015
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These seven charts highlight how things have changed in the past year and offer insight into what it means for credit unions moving forward.
2014 Year-End Leaders In Credit Card Growth
February 25, 2015
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What credit unions stood out for their spectacular credit card growth as of Dec. 31?
How To Align Investments With Balance Sheet Needs
February 24, 2015
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Patelco Credit Union takes a holistic view when it comes to evaluating investment decisions.
Capital Success In The Sunshine State
February 23, 2015
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How Space Coast Credit Union re-established its net worth after merging with a troubled credit union.
Need Expertise? Take Expertise. Got A Branch? Give A Branch.
February 23, 2015
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The financial system is ripe for enhanced cooperation between leagues, CUSOs, credit unions, and talented individuals.
Fourth Quarter 2014 Investment Trends
February 23, 2015
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Credit unions are keeping their powder dry waiting for rates to rise.
The Amazing Benefits Of Getting Away From It All
February 23, 2015
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A change of scenery can do you — and your organization — plenty of good. Here’s why quality time out of the office pays off.
4 Ratios All Staff Members Should Know
February 23, 2015
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These four performance metrics will help CFOs explain the business of credit unions and show how every employee helps the credit union achieve its goals.
Member-Focused Staff Can Sell With Tech Tools
You can have a member-focused staff while increasing sales and growing fee-income opportunities through technology.
2014 Credit Union Performance In 7 Charts
These seven charts highlight how things have changed in the past year and offer insight into what it means for credit unions moving forward.
2014 Year-End Leaders In Credit Card Growth
What credit unions stood out for their spectacular credit card growth as of Dec. 31?
How To Align Investments With Balance Sheet Needs
Patelco Credit Union takes a holistic view when it comes to evaluating investment decisions.
Capital Success In The Sunshine State
How Space Coast Credit Union re-established its net worth after merging with a troubled credit union.
Need Expertise? Take Expertise. Got A Branch? Give A Branch.
The financial system is ripe for enhanced cooperation between leagues, CUSOs, credit unions, and talented individuals.
Fourth Quarter 2014 Investment Trends
Credit unions are keeping their powder dry waiting for rates to rise.
The Amazing Benefits Of Getting Away From It All
A change of scenery can do you — and your organization — plenty of good. Here’s why quality time out of the office pays off.
4 Ratios All Staff Members Should Know
These four performance metrics will help CFOs explain the business of credit unions and show how every employee helps the credit union achieve its goals.
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.
Two Stock Records And An Ugly Scene At The House