The Power Behind A ‘Strong’ Rebrand

A charter change and FOM expansion prompted Kern Schools FCU to rebrand as Valley Strong, but it’s a new growth mindset that has turned the cooperative into a financial force.

Partner Perspectives

Tackling Inflation And The Auto Industry, Part 1: Protecting Your Credit Union From Car Market Volatility

Today’s larger loan balances and longer loan terms leave borrowers at risk of becoming upside down, which also increases risk for credit unions in their loan portfolios.

Industry Insights

Hawkish Fed Delivers A Clear ‘Higher For Longer’ Message

Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.

Industry Insights

Bob Falk On Leadership

The CEO of Purdue FCU talks about courageous decisions, learning from mistakes, and laying the groundwork for more success.

Graph Of The Week

Liquidity Takes A Dive As Lending Ticks Up

Ongoing growth in home and auto lending mean the industry is gradually shedding the high liquidity levels brought on by pandemic relief programs.

Industry Insights

Cash At Credit Unions Declined 26% In The Second Quarter

Amid market volatility and ongoing loan demand, cash balances decreased nearly $66 billion. What else happened in the investment portfolio?

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