What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Silicon Valley Bank Failure: FASB And Auditor Implications
April 24, 2023
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The accounting standard concerning intent and ability was violated, and those charged with governance and oversight of the bank failed in their roles. All of these parties should be held accountable.
The Liquidity Crisis (And How To Handle It)
April 24, 2023
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What has happened to liquidity in the past year, and how are credit unions managing the current dearth of incoming funds?
Credit Union Hiring Outperforms National Trends
April 17, 2023
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Hiring slowed during the pandemic, but credit union employee growth beat the national average.
Something Finally Broke: A Recap Of Banking Turmoil
April 17, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
2023 Credit Card Market Overview
April 13, 2023
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This session, presented by TRK Advisors and Elan Credit Card, will explore how credit unions are competing against dominant credit card issuers and what to expect in 2023.
Callahan’s Guide To The 2023 Final Four
March 28, 2023
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The sports analysts at Callahan & Associates wrap up March Madness with predictions based on credit union performance data. Which team will reign supreme?
A Strategy To Build A Stash Of Non-Member Cash
March 27, 2023
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GreenState Credit Union has refined the art of managing its liquidity pipeline with non-member deposits.
Upside Surprises Spark Market Repricing
March 20, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
After 7 Years, CECL Is Here. Quest FCU Was Ready.
March 20, 2023
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The Ohio cooperative has been working with vendors and testing new solutions to find the right fit for the new reporting standards.
5 Lessons For Credit Unions From Silicon Valley Bank’s Collapse
March 15, 2023
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The crisis is still unfolding, but the latest high-profile bank failure has plenty of takeaways for credit unions around asset management, net worth, communication, and more.
The Liquidity Crisis (And How To Handle It)
What has happened to liquidity in the past year, and how are credit unions managing the current dearth of incoming funds?
Credit Union Hiring Outperforms National Trends
Hiring slowed during the pandemic, but credit union employee growth beat the national average.
Something Finally Broke: A Recap Of Banking Turmoil
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
2023 Credit Card Market Overview
This session, presented by TRK Advisors and Elan Credit Card, will explore how credit unions are competing against dominant credit card issuers and what to expect in 2023.
Callahan’s Guide To The 2023 Final Four
The sports analysts at Callahan & Associates wrap up March Madness with predictions based on credit union performance data. Which team will reign supreme?
A Strategy To Build A Stash Of Non-Member Cash
GreenState Credit Union has refined the art of managing its liquidity pipeline with non-member deposits.
Upside Surprises Spark Market Repricing
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
After 7 Years, CECL Is Here. Quest FCU Was Ready.
The Ohio cooperative has been working with vendors and testing new solutions to find the right fit for the new reporting standards.
5 Lessons For Credit Unions From Silicon Valley Bank’s Collapse
The crisis is still unfolding, but the latest high-profile bank failure has plenty of takeaways for credit unions around asset management, net worth, communication, and ...
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.
Silicon Valley Bank Failure: FASB And Auditor Implications