What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Credit Card Spending Rebounds. Penetration Holds Steady.
September 11, 2023
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Credit union members are more willing to pull out their plastic post-pandemic, but the industry can still gain ground with wallet share.
Summer Closes With Economic Optimism
September 8, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Outsourcing Your ATM Management Can Save You Time And Money
August 29, 2023
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ATMs cost hundreds of staff hours and thousands of dollars every year to operate.
Ready Or Not, The Age Of AI Is Here
August 28, 2023
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Patelco Credit Union’s chief technology officer looks beyond banking to envisage a future with artificial intelligence.
The Efficiency Ratio Takes A Surprising Turn
August 21, 2023
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Inflation has eased during the past year, but the efficiency ratio is heating up.
Trendwatch 2Q 2023
August 17, 2023
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Watch Trendwatch 2Q23 to learn about credit union performance trends gathered from 2Q 2023 data.
6 Practices Your Credit Union Can Use To Help Manage Liquidity
August 14, 2023
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The ability to effectively manage liquidity can have significant implications on profitability, stability, and reputation.
5 Takeaways From Trendwatch 2Q 2023
August 14, 2023
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With liquidity still a top concern, credit unions are shifting their focus to find more ways to draw in additional sources of funding.
‘Big Deck,’ Big Success
August 7, 2023
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TAPCO Credit Union boosted loan volumes with a campaign that put a new spin on a not-safe-for-work expression.
Powell Reiterates Data Dependency, Market Revives Soft Landing Narrative
August 7, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Credit Card Spending Rebounds. Penetration Holds Steady.
Credit union members are more willing to pull out their plastic post-pandemic, but the industry can still gain ground with wallet share.
Outsourcing Your ATM Management Can Save You Time And Money
ATMs cost hundreds of staff hours and thousands of dollars every year to operate.
Ready Or Not, The Age Of AI Is Here
Patelco Credit Union’s chief technology officer looks beyond banking to envisage a future with artificial intelligence.
The Efficiency Ratio Takes A Surprising Turn
Inflation has eased during the past year, but the efficiency ratio is heating up.
Trendwatch 2Q 2023
Watch Trendwatch 2Q23 to learn about credit union performance trends gathered from 2Q 2023 data.
6 Practices Your Credit Union Can Use To Help Manage Liquidity
The ability to effectively manage liquidity can have significant implications on profitability, stability, and reputation.
5 Takeaways From Trendwatch 2Q 2023
With liquidity still a top concern, credit unions are shifting their focus to find more ways to draw in additional sources of funding.
‘Big Deck,’ Big Success
TAPCO Credit Union boosted loan volumes with a campaign that put a new spin on a not-safe-for-work expression.
Powell Reiterates Data Dependency, Market Revives Soft Landing Narrative
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
Summer Closes With Economic Optimism