What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Credit Card Spending Rebounds. Penetration Holds Steady.
September 11, 2023
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Credit union members are more willing to pull out their plastic post-pandemic, but the industry can still gain ground with wallet share.
Summer Closes With Economic Optimism
September 8, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Outsourcing Your ATM Management Can Save You Time And Money
August 29, 2023
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ATMs cost hundreds of staff hours and thousands of dollars every year to operate.
Ready Or Not, The Age Of AI Is Here
August 28, 2023
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Patelco Credit Union’s chief technology officer looks beyond banking to envisage a future with artificial intelligence.
The Efficiency Ratio Takes A Surprising Turn
August 21, 2023
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Inflation has eased during the past year, but the efficiency ratio is heating up.
Trendwatch 2Q 2023
August 17, 2023
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Watch Trendwatch 2Q23 to learn about credit union performance trends gathered from 2Q 2023 data.
6 Practices Your Credit Union Can Use To Help Manage Liquidity
August 14, 2023
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The ability to effectively manage liquidity can have significant implications on profitability, stability, and reputation.
5 Takeaways From Trendwatch 2Q 2023
August 14, 2023
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With liquidity still a top concern, credit unions are shifting their focus to find more ways to draw in additional sources of funding.
‘Big Deck,’ Big Success
August 7, 2023
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TAPCO Credit Union boosted loan volumes with a campaign that put a new spin on a not-safe-for-work expression.
Powell Reiterates Data Dependency, Market Revives Soft Landing Narrative
August 7, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Credit Card Spending Rebounds. Penetration Holds Steady.
Credit union members are more willing to pull out their plastic post-pandemic, but the industry can still gain ground with wallet share.
Outsourcing Your ATM Management Can Save You Time And Money
ATMs cost hundreds of staff hours and thousands of dollars every year to operate.
Ready Or Not, The Age Of AI Is Here
Patelco Credit Union’s chief technology officer looks beyond banking to envisage a future with artificial intelligence.
The Efficiency Ratio Takes A Surprising Turn
Inflation has eased during the past year, but the efficiency ratio is heating up.
Trendwatch 2Q 2023
Watch Trendwatch 2Q23 to learn about credit union performance trends gathered from 2Q 2023 data.
6 Practices Your Credit Union Can Use To Help Manage Liquidity
The ability to effectively manage liquidity can have significant implications on profitability, stability, and reputation.
5 Takeaways From Trendwatch 2Q 2023
With liquidity still a top concern, credit unions are shifting their focus to find more ways to draw in additional sources of funding.
‘Big Deck,’ Big Success
TAPCO Credit Union boosted loan volumes with a campaign that put a new spin on a not-safe-for-work expression.
Powell Reiterates Data Dependency, Market Revives Soft Landing Narrative
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Summer Closes With Economic Optimism