What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
The Canary In The Coal Mine: Does Collateral Protection Insurance Cause Defaults — Or Prevent Them?
October 30, 2023
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Worried the CPI on a borrower’s loan might increase the likelihood of default? Good news – it’s actually an opportunity to protect your member.
Credit Union Performance Extends Beyond The Balance Sheet
October 30, 2023
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A look at how broad economic trends are impacting the bottom line at credit unions.
Navigating High Rates And Shrinking Liquidity
October 30, 2023
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Vehicles are beyond the reach of many consumers. Residual-based vehicle financing is one way to manage this quandary.
Callahan’s Guide To The 2023 World Series
October 27, 2023
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Will it be the D-Backs or Rangers in this year’s Fall Classic? Callahan’s credit union data could have the answer.
Lessons In Liquidity: How 2 Sunbelt Cooperatives Attract Deposits
October 23, 2023
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Checking and certificate accounts raise cash for lending and support liquidity needs at Credit Union West and Texas Trust.
7 Tips To Straighten Out Vendor Management
October 23, 2023
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My Community Credit Union saved $2 million by renegotiating its contracts. Now it shares how other credit unions can do the same.
Consumers Give The Economy Two Thumbs Down
October 17, 2023
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Increased pessimism — and credit card balances — present credit unions with the opportunity to help members improve their financial wellbeing.
How MSUFCU Saw 2x Deposit Growth
October 16, 2023
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A new solution allows credit unions to reach young, motivated, prospective members, and offers cash rewards to members for positive financial behavior, including increasing savings and paying off debt.
Deposits Remain The Foundation Of The Member-Credit Union Relationship.
October 16, 2023
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Cooperatives would do well to educate and support their members through budgeting and savings plans to foster financial stability throughout the community.
Member Dividends Reach 14-Year High
October 16, 2023
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Strong certificate demand and higher cost of funds boosted annual dividends per member to $153 in the second quarter. What’s happening in other member engagement metrics?
The Canary In The Coal Mine: Does Collateral Protection Insurance Cause Defaults — Or Prevent Them?
Worried the CPI on a borrower’s loan might increase the likelihood of default? Good news – it’s actually an opportunity to protect your member.
Credit Union Performance Extends Beyond The Balance Sheet
A look at how broad economic trends are impacting the bottom line at credit unions.
Navigating High Rates And Shrinking Liquidity
Vehicles are beyond the reach of many consumers. Residual-based vehicle financing is one way to manage this quandary.
Callahan’s Guide To The 2023 World Series
Will it be the D-Backs or Rangers in this year's Fall Classic? Callahan's credit union data could have the answer.
Lessons In Liquidity: How 2 Sunbelt Cooperatives Attract Deposits
Checking and certificate accounts raise cash for lending and support liquidity needs at Credit Union West and Texas Trust.
7 Tips To Straighten Out Vendor Management
My Community Credit Union saved $2 million by renegotiating its contracts. Now it shares how other credit unions can do the same.
Consumers Give The Economy Two Thumbs Down
Increased pessimism — and credit card balances — present credit unions with the opportunity to help members improve their financial wellbeing.
How MSUFCU Saw 2x Deposit Growth
A new solution allows credit unions to reach young, motivated, prospective members, and offers cash rewards to members for positive financial behavior, including increasing savings ...
Deposits Remain The Foundation Of The Member-Credit Union Relationship.
Cooperatives would do well to educate and support their members through budgeting and savings plans to foster financial stability throughout the community.
Member Dividends Reach 14-Year High
Strong certificate demand and higher cost of funds boosted annual dividends per member to $153 in the second quarter. What’s happening in other member engagement ...
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.