What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Credit Union Revenue Increases 11% In 1Q19
May 22, 2019
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Interest income from loans and investments drove annual revenue growth among America’s credit unions in the first quarter of 2019.
Employee ROI Increases Throughout The Industry
May 21, 2019
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Loan origination growth outpaced employee growth, pushing originations per employee $16,000 higher than one year ago.
Economics, AI, And Digital Lending At Drive ‘19
May 17, 2019
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Artificial intelligence and real economics drive the discussion on day two at CU Direct’s annual educational confab.
3 Takeaways From Trendwatch 1Q 2019
May 17, 2019
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Find out how credit unions kicked off the year in shares, asset quality, and income.
1Q19 Trendwatch
May 16, 2019
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This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
Battle Of The Amazon Marketplaces
May 16, 2019
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Seattle and Washington, DC, are outperforming national averages in income and housing. But how do these markets fare in credit union membership growth and engagement metrics?
Juggling Insights From Day 1 Of Drive ’19
May 15, 2019
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It’s time for credit unions to respond to changes in consumer expectations in the lending experience.
Education, MX, And Strategic Planning
May 13, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Trends In Interest Rates Spark Considerable Income Growth
May 13, 2019
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Credit unions reaped the benefits of upward rate movement and the associated repricing benefits for new loan originations in 2018.
Let The Robots Automate. Let The Humans Serve.
May 6, 2019
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How a New Jersey credit union uses new tools to automate old jobs and free up staff to serve members better.
Credit Union Revenue Increases 11% In 1Q19
Interest income from loans and investments drove annual revenue growth among America's credit unions in the first quarter of 2019.
Employee ROI Increases Throughout The Industry
Loan origination growth outpaced employee growth, pushing originations per employee $16,000 higher than one year ago.
Economics, AI, And Digital Lending At Drive ‘19
Artificial intelligence and real economics drive the discussion on day two at CU Direct’s annual educational confab.
3 Takeaways From Trendwatch 1Q 2019
Find out how credit unions kicked off the year in shares, asset quality, and income.
1Q19 Trendwatch
This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
Battle Of The Amazon Marketplaces
Seattle and Washington, DC, are outperforming national averages in income and housing. But how do these markets fare in credit union membership growth and engagement ...
Juggling Insights From Day 1 Of Drive ’19
It's time for credit unions to respond to changes in consumer expectations in the lending experience.
Education, MX, And Strategic Planning
Five can't-miss data points this week on CreditUnions.com.
Trends In Interest Rates Spark Considerable Income Growth
Credit unions reaped the benefits of upward rate movement and the associated repricing benefits for new loan originations in 2018.
Let The Robots Automate. Let The Humans Serve.
How a New Jersey credit union uses new tools to automate old jobs and free up staff to serve members better.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?