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Deepening Member Relationships with Affinity Cards

Credit unions enjoy a historical strength through their affiliation with organizations that are integral to their members’ lives. The affiliation may be through the company they work for, a military branch, or an organization they are associated with. One way to reinforce this affiliation is through an affinity credit card that is branded with the credit union’s logo, but also contains imagery rel

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DuPage Credit Union: Effective Card Portfolio Management

At year end 2007, DuPage Credit Union had a credit card penetration rate of 45.2%, surpassed by only 25 other credit unions. Since the introduction of the Visa Classic card in 1983, the program has grown to become an integral part of the credit union’s success.

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Community Charter

Keeping the Lines of Communication Open with your Valued SEGS

The opportunity for face-to-face interaction with SEG employees is becoming increasingly scarce. What methods can credit unions employ to gain the attention of key decision-makers ...
Credit Cards

Deepening Member Relationships with Affinity Cards

Credit unions enjoy a historical strength through their affiliation with organizations that are integral to their members' lives. The affiliation may be through the company ...
Features

DuPage Credit Union: Effective Card Portfolio Management

At year end 2007, DuPage Credit Union had a credit card penetration rate of 45.2%, surpassed by only 25 other credit unions. Since the introduction ...
Credit Cards

Procuring more than Office Supplies: Small Businesses Demand Flexibility in Payment Options

One of the many challenges of running a business of any size is properly allocating and managing corporate purchases. Although company checks and business credit ...
Branding

DCU’s Public Relations Gas Promotion Fueled Success

Learn how Digital Federal Credit Union successfully helped the community cope with rising gas prices and spread the value of the credit union.
Features

2Q Results of Two Leading Credit Unions Reflect Strong Commitment to Members

Pentagon and SchoolsFirst post strong second quarter results but how they are achieving such healthy results – by delivering exceptional member value - is more ...
Features

Eagle FCU’s Triple Win: Growth, Community, Strong SEG Relationship

One Louisiana credit union turned challenges into opportunities and reports member growth over four times the industry average and loan growth over fifteen percent.
Features

Interview with Corporate America Family CU: SEG Development Success

Learn how one credit union achieved a record year in sponsor company growth.
Dividends

Productivity Measures Vary Among Billion Plus

The net spread per employee ratio is a productivity measure that portrays a wide array of business models among credit unions over $1 billion in ...
Credit Cards

When it Comes to Credit Card Growth, They Hit the Bull’s Eye

Bull's Eye Credit Union has realized over 50 percent growth in its credit card loans last year. Find out the top ten credit unions by ...

Future Bets For Fintech

Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.

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