Supplier Diversity
Veridian encourages diversity not only through its membership, but also through its choices of suppliers.
Veridian encourages diversity not only through its membership, but also through its choices of suppliers.
GUASFCU offers repeat loan promotions that target repeat applicants.
A marketing campaign focused on new low rates and balance transfer opportunities resonates with consumers looking to switch their primary credit card relationship in the wake of the CARD Act.
According to recently released data from a bankrate.com survey, an astounding 45% of consumers do not know their credit score, and another 32% have never checked their credit report. In recognition of this startling trend BMI Federal Credit Union ($355M, Dublin, OH) launched an innovative, multi-purposed mail marketing campaign to address the issue head on.
Combining cultures can be the sticking point for many merger talks. United Federal used strategic leadership and guidance to blend two organizations into a cohesive whole.
Forget product, place, price and promotion. This three-part series features credit union success stories that demonstrate the power of the new three P’s.
Backed by record-setting financials but with low member growth, Pete Sainato, CEO of Justice FCU, is instigating a program of significantly boosting return and value to members.
Outbound calling allows a credit union to personalize the point of contact and can be successful at getting members to increase their relationship with the credit union.
Tower Federal Credit Union did not see the Refi Boom coming, but they were ready for it when it came.
One-on-one conversations between members and Delta Community’s “home loan specialists” helps strengthen member relationships with the credit union.

The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.

CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.

Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.

Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.

Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.

As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.

Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.

Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.