When Is It Time To Update Your Brand?
An outdated brand detracts from your bottom line. Here are four questions you should ask to determine whether your credit union needs a brand update.
An outdated brand detracts from your bottom line. Here are four questions you should ask to determine whether your credit union needs a brand update.
State Employees’ Credit Union takes a decentralized approach to its lending model. How does it work, and why does the credit union believe this complex, pricey model is worth it?
The fine print counts, so here are some common terms found in commercial loan documents spelled out in plain English.
Experiences in high-tech manufacturing, small business services, and the rodeo have prepared Kim Alexander, executive vice president and chief financial officer of Warren Federal Credit Union, for her role at a high-growth credit union.
Making it easy to modify loans increases yield and revenue while building loyal relationships to last beyond the original note.
Credit unions can and should identify HELOC candidates and win that business before interest rates rise.
Today’s mobile generation can access end-to-end information during the mortgage process, and credit unions can customize apps with branded marketing messages.
Keeping up with macro and micro trends via smartphone is a smart way to boost mortgage business.
Mortgage lenders are using data to gain an edge in closing more high-quality home loans.
Communication with real estate partners and with members will make disclosure changes less of a barrier to getting a home purchase closed.

Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.

Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.

Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.

Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.

The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.

The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.

McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.

The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.

The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.

Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.