How AI Is Shaping HR For The Next Era
Four executives share how they are skilling up and soothing nerves as they navigate the AI revolution in real time.
HR & Training
Our HR & Training page is your first stop for credit union tactics in training, employee incentives, succession planning, executive compensation, and more.
Top HR & Training Articles
Vantage West Turns A Good Problem Into Great Recognition
Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.
45 Interviews In 30 Days: How Travis Credit Union Fixed Its Contact Center
The California cooperative turned a call center crisis into a success story — starting with cutting the average wait time from 45 minutes to three.
How AI Improved Training At Premier America
April 7, 2025
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The California cooperative uses artificial intelligence to help staff build rapport with members. Employees love it, efficiency is up, and service is better than ever.
CEO Onboarding: Susan Gruber, UVA Community Credit Union
March 23, 2025
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Gruber’s transition to CEO of UVA Community Credit Union brought leadership challenges, cultural shifts, and strategic transformations that all highlight the importance of decisive leadership.
How Mission And Momentum Have Revolutionized Great Lakes Credit Union
March 23, 2025
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Putting people first has transformed the Illinois-based cooperative into a local powerhouse that stands apart from the competition — and this is only the beginning.
A New Framework For Growth
March 23, 2025
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The first book from Callahan CEO Jon Jeffreys outlines how credit unions can grow and differentiate themselves by putting purpose at the center of their business strategy.
4 Ways To Build A Vibrant Community
March 10, 2025
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Credit union across the country are ensuring local prosperity through initiatives that drive lasting economic impact.
Premier America Improves Financial Inclusion For CSUN Students And Beyond
March 10, 2025
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How an on-campus branch supports immediate financial needs and builds lifelong relationships with members.
Chaos, Taxation, And More: Takeaways From Day 1 Of GAC 2025
March 4, 2025
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The first full day of the Governmental Affairs Conference included a frank assessment of threats to the credit union tax status, news about the future of the NCUA, and more.
6 Ways To Structure An Analytics Role
March 3, 2025
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Diverse job titles and responsibilities are helping leading institutions leverage data to make better decisions.
Insights From The Outside: Jay Huffstatler
February 23, 2025
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The industry newcomer brings a deep history of development and networking to OnPath Foundation.
Misinformation Is Everywhere. How Can Credit Unions Fight It?
February 16, 2025
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Financial misinformation spreads fast. Here’s how two credit unions ensure their members receive accurate, trustworthy guidance in addition to quality services.
How AI Improved Training At Premier America
The California cooperative uses artificial intelligence to help staff build rapport with members. Employees love it, efficiency is up, and service is better than ever.
CEO Onboarding: Susan Gruber, UVA Community Credit Union
Gruber’s transition to CEO of UVA Community Credit Union brought leadership challenges, cultural shifts, and strategic transformations that all highlight the importance of decisive leadership.
How Mission And Momentum Have Revolutionized Great Lakes Credit Union
Putting people first has transformed the Illinois-based cooperative into a local powerhouse that stands apart from the competition — and this is only the beginning.
4 Ways To Build A Vibrant Community
Credit union across the country are ensuring local prosperity through initiatives that drive lasting economic impact.
Premier America Improves Financial Inclusion For CSUN Students And Beyond
How an on-campus branch supports immediate financial needs and builds lifelong relationships with members.
Chaos, Taxation, And More: Takeaways From Day 1 Of GAC 2025
The first full day of the Governmental Affairs Conference included a frank assessment of threats to the credit union tax status, news about the future ...
6 Ways To Structure An Analytics Role
Diverse job titles and responsibilities are helping leading institutions leverage data to make better decisions.
Insights From The Outside: Jay Huffstatler
The industry newcomer brings a deep history of development and networking to OnPath Foundation.
Misinformation Is Everywhere. How Can Credit Unions Fight It?
Financial misinformation spreads fast. Here’s how two credit unions ensure their members receive accurate, trustworthy guidance in addition to quality services.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
A New Framework For Growth