Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

A New Way to Measure Impact

To better fulfil its mission, Blue FCU has adopted a different method of measuring success that more closely examines members’ financial health.

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Features

Buy Now, Pay Later: Fad Or The Future?

BNPL programs have become a key player in the financial landscape, with some credit unions adopting their own version for their members.
Features

KPIs Kick Good Will Into High Gear

From Knoxville to Nome, credit unions are attaching hard numbers to community impact and taking their philanthropy further than ever before.
Features

A Blueprint To Build Better Volunteers

A three-year-old program at 3Rivers Federal Credit Union prepares team members to participate on local boards and committees.
Graph Of The Week

A Guide To Measuring Credit Union Impact

Credit unions build stronger communities every day. It’s time to share those success stories with the world.
Features

Exit Interview: Hank Hubbard, One Detroit Credit Union

The veteran leader and Motor City hype man looks back on a career centered on living the “people helping people” philosophy.
Blogs

A New Way to Measure Impact

To better fulfil its mission, Blue FCU has adopted a different method of measuring success that more closely examines members’ financial health.
Features

A Path To Prosperity And Financial Wellness

Some credit unions offer loans for trade schools and vocational programs that provide well-paying jobs without a four-year college degree.
Features

Can Donor-Advised Funds Make Your Philanthropy Go Further?

Although the industry is chock-full of foundations, some institutions rely on donor-advised funds as a pathway to giving back.
Features

Fortera Fights Against Generational Poverty

The Fortera Foundation is breaking the cycle of generational poverty by providing essential resources and financial aid to single-parent students.
Features

United Nations FCU’s Lessons From Global Philanthropy

The United Nations FCU Foundation helps the New York-based credit union make an impact on multiple continents.
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5 Takeaways From Trendwatch

The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.

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Membership And Annual Member Growth, 06.30.25

2 Hot Takes On Member Growth

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

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