JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Lessons From The Retail World
February 10, 2016
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Traditional retailers and credit unions are not necessarily on the same side of the digital divide when it comes to moving the model online.
Keep New Member Referrals All In The Family
February 8, 2016
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Harvest FCU adds members through a family-focused referral program.
How Attentive Listening Makes For Stronger Lending
January 25, 2016
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First Source Federal Credit Union scores rapid loan growth by considering a borrower’s personal background as well as their financial history.
The New Rules Of Business In A #Trending World
January 18, 2016
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Actions in and out of the office now spread faster and farther than ever before. Here’s how to make sure the court of public opinion rules in your favor.
Educational Systems Federal Credit Union Takes “Support Education” Mantra To The Races
January 11, 2016
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Maryland credit union puts its commitment to education on display while also doubling down on the movement’s commitment to the Children’s Miracle Network Hospitals.
A Tale Of Two Internships
January 11, 2016
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How a Michigan credit union works with college millennials and veteran CUSO staff members alike.
25 Years In The Forest, Still Seeing Trees
January 6, 2016
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Its times like today when credit union executive teams most need a strategic mindset to lay the foundation for future success.
6 Big Ideas For 2016
January 4, 2016
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With the books on 2015 officially closed, it’s time to get excited about the new year ahead.
Equity Investment Is A Big Idea For 2016
January 4, 2016
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Crowdfunding provides opportunities for credit unions, small businesses, investors, and local communities.
Building Relevancy Is A Big Idea For 2016
January 4, 2016
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In this Q&A, the CEO of Listerhill Credit Union discusses how the Alabama institution searches for relevancy, speaks to Gen Z, and captures business at the point of purchase.
Keep New Member Referrals All In The Family
Harvest FCU adds members through a family-focused referral program.
How Attentive Listening Makes For Stronger Lending
First Source Federal Credit Union scores rapid loan growth by considering a borrower’s personal background as well as their financial history.
The New Rules Of Business In A #Trending World
Actions in and out of the office now spread faster and farther than ever before. Here’s how to make sure the court of public opinion ...
Educational Systems Federal Credit Union Takes “Support Education” Mantra To The Races
Maryland credit union puts its commitment to education on display while also doubling down on the movement’s commitment to the Children’s Miracle Network Hospitals.
A Tale Of Two Internships
How a Michigan credit union works with college millennials and veteran CUSO staff members alike.
25 Years In The Forest, Still Seeing Trees
Its times like today when credit union executive teams most need a strategic mindset to lay the foundation for future success.
6 Big Ideas For 2016
With the books on 2015 officially closed, it's time to get excited about the new year ahead.
Equity Investment Is A Big Idea For 2016
Crowdfunding provides opportunities for credit unions, small businesses, investors, and local communities.
Building Relevancy Is A Big Idea For 2016
In this Q&A, the CEO of Listerhill Credit Union discusses how the Alabama institution searches for relevancy, speaks to Gen Z, and captures business at ...
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.
Lessons From The Retail World