JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
The Pope Digs Cooperatives
September 25, 2015
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Pope Francis brought his message and his popularity to Washington, and this family was there to witness it.
The Big GiveBack
September 21, 2015
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Workers’ Credit Union started its patronage dividend in 2013. In 2015, it wants to give back $3 million to its membership. Here’s how.
Compensating Directors: What’s Fair And What’s Foul?
September 21, 2015
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Here’s a list of specific ways that credit unions can and cannot compensate their board volunteers.
3 Takeaways From Trendwatch 2Q15
August 19, 2015
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Second quarter performance data showcases current and future areas of growth for credit unions, including loans, shares, and variety of income.
The Benefits Of Hiring From Inside — And Outside — The Credit Union Industry
August 11, 2015
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How Interra FCU has benefited from bringing on strong candidates regardless of cooperative pedigree.
Supplemental Capital And Credit Unions
July 27, 2015
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As of March 31, 2015, natural person credit unions reported a total of $217.4 million in supplemental capital. What is this capital and where does it come from?
A Second Chance To Make A Capital Impression
July 27, 2015
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What sources of supplemental capital can credit unions access and how are they using those funds to improve the long-term health of their organizations and membership? Learn this and more on CreditUnions.com.
Jon Hernandez On Leadership
July 1, 2015
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Jon Hernandez, the CEO of three California credit unions, describes his work-life balance, the importance of collaboration, and the logic behind a screen-door leadership policy.
People-Powered Progress
July 1, 2015
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The key to Greater Nevada’s success starts within its own walls, but it doesn’t end there.
2 Tips To Build A Strong Employee-Sharing Arrangement
June 29, 2015
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First United Credit Union offers insight into how to maximize the benefits of shared staffing.
The Big GiveBack
Workers’ Credit Union started its patronage dividend in 2013. In 2015, it wants to give back $3 million to its membership. Here’s how.
Compensating Directors: What’s Fair And What’s Foul?
Here’s a list of specific ways that credit unions can and cannot compensate their board volunteers.
3 Takeaways From Trendwatch 2Q15
Second quarter performance data showcases current and future areas of growth for credit unions, including loans, shares, and variety of income.
The Benefits Of Hiring From Inside — And Outside — The Credit Union Industry
How Interra FCU has benefited from bringing on strong candidates regardless of cooperative pedigree.
Supplemental Capital And Credit Unions
As of March 31, 2015, natural person credit unions reported a total of $217.4 million in supplemental capital. What is this capital and where does ...
A Second Chance To Make A Capital Impression
What sources of supplemental capital can credit unions access and how are they using those funds to improve the long-term health of their organizations and ...
Jon Hernandez On Leadership
Jon Hernandez, the CEO of three California credit unions, describes his work-life balance, the importance of collaboration, and the logic behind a screen-door leadership policy.
People-Powered Progress
The key to Greater Nevada’s success starts within its own walls, but it doesn’t end there.
2 Tips To Build A Strong Employee-Sharing Arrangement
First United Credit Union offers insight into how to maximize the benefits of shared staffing.
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Pope Digs Cooperatives