JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How Desert Schools Campaigns Against Childhood Hunger On Social Media
July 7, 2016
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The Arizona-based institution set up a hashtag to drive awareness and donations to the cause.
5 Graphs That Show How Technology Offers A Competitive Advantage
July 4, 2016
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Credit unions with strong technology offerings outperform their peers in growth, penetration, and average relationships.
In The Year 2025
June 30, 2016
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Future shock, building a credit union blockchain, and a sustainable initiative to create credit union awareness were all topics at America’s Credit Union Conference.
Mind, Body, And Wallet
June 29, 2016
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Community First is dedicated to promoting wellness in the communities it serves, from financial to physical and everything in between.
What Financial Health Means To Me
June 29, 2016
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Credit unions are providing programs, products, and services to help households in need.
Collaboration And Credit Union Survival
June 27, 2016
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Small credit union roundtable kicks off ACUC with discussion on business and thought collaboration, and on the loss of intellectual capital.
Elections, Awareness, And Innovation
June 27, 2016
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Day two at ACUC sees focus on polling, projects, the regulatory burden, and how to compete.
How To Drive Financial Health And Wellness
June 27, 2016
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This week, CreditUnions.com is keying in on the different ways credit unions are improving member financial health and wellness.
A Strategy To Build Financial Wellness And The Bottom Line
June 27, 2016
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Chicago-area KCT Credit Union deepens relationships and cross-sells member-friendly products and services via regular debt checkups.
CFPB Payday Lending Rule Requires Speaking Up
June 23, 2016
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New regs would provide a safe harbor under NCUA rule, but some say the effects could re-define small-dollar lending and sharply reduce availability.
How Desert Schools Campaigns Against Childhood Hunger On Social Media
The Arizona-based institution set up a hashtag to drive awareness and donations to the cause.
5 Graphs That Show How Technology Offers A Competitive Advantage
Credit unions with strong technology offerings outperform their peers in growth, penetration, and average relationships.
In The Year 2025
Future shock, building a credit union blockchain, and a sustainable initiative to create credit union awareness were all topics at America’s Credit Union Conference.
Mind, Body, And Wallet
Community First is dedicated to promoting wellness in the communities it serves, from financial to physical and everything in between.
What Financial Health Means To Me
Credit unions are providing programs, products, and services to help households in need.
Collaboration And Credit Union Survival
Small credit union roundtable kicks off ACUC with discussion on business and thought collaboration, and on the loss of intellectual capital.
Elections, Awareness, And Innovation
Day two at ACUC sees focus on polling, projects, the regulatory burden, and how to compete.
How To Drive Financial Health And Wellness
This week, CreditUnions.com is keying in on the different ways credit unions are improving member financial health and wellness.
A Strategy To Build Financial Wellness And The Bottom Line
Chicago-area KCT Credit Union deepens relationships and cross-sells member-friendly products and services via regular debt checkups.
CFPB Payday Lending Rule Requires Speaking Up
New regs would provide a safe harbor under NCUA rule, but some say the effects could re-define small-dollar lending and sharply reduce availability.
Browse Topics
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.