GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
There’s No Such Thing As A Free Lunch
March 12, 2012
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An article in the Los Angeles Times provides a cautionary lesson for credit unions.
What Does The December NCUSIF Audit Mean For Credit Unions?
February 22, 2012
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NCUSIF’s audited financials can help credit unions evaluate NCUA’s management of the $11 billion in cooperative system’s capital.
The Power of Transparency
February 13, 2012
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Transparency allows for all to take informed action, which is why disclosure is built into the cooperative system.
Members’ Choices Aren’t So Rational
February 13, 2012
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Goldilocks and Starbucks offer lessons in behavioral economics that credit unions can use to help members make decisions that are “just right.”
The Darkness Spreads Over Credit Union Land: $50B Unaccounted For
December 21, 2011
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There has been no public accounting for the Temporary Corporate Credit Union Stabilization Fund for nearly two years. Where are the voices calling for light?
Email Fraud’s Latest Design
November 22, 2011
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Help your members combat the evolving forms of email fraud by offering them prevention tips.
What Does Your Brand Taste Like?
November 1, 2011
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A South American bank gives its brand a whole new look (and feel, and smell, and sound).
Is The NCUA Board Helping — Or Hurting — Credit Unions’ Soundness?
September 20, 2010
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NCUA’s 0.124% NCUSIF premium announcement follows this logic: Things are bad because we said so. Therefore, we’re taking this premium action because things are bad.
Lobbying Dos And Don’ts
November 12, 2009
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A legislative staffer outlines the right and wrong ways of working with lawmakers’ offices.
There’s No Such Thing As A Free Lunch
An article in the Los Angeles Times provides a cautionary lesson for credit unions.
What Does The December NCUSIF Audit Mean For Credit Unions?
NCUSIF’s audited financials can help credit unions evaluate NCUA’s management of the $11 billion in cooperative system’s capital.
The Power of Transparency
Transparency allows for all to take informed action, which is why disclosure is built into the cooperative system.
Members’ Choices Aren’t So Rational
Goldilocks and Starbucks offer lessons in behavioral economics that credit unions can use to help members make decisions that are “just right."
The Darkness Spreads Over Credit Union Land: $50B Unaccounted For
There has been no public accounting for the Temporary Corporate Credit Union Stabilization Fund for nearly two years. Where are the voices calling for light?
Email Fraud’s Latest Design
Help your members combat the evolving forms of email fraud by offering them prevention tips.
What Does Your Brand Taste Like?
A South American bank gives its brand a whole new look (and feel, and smell, and sound).
Is The NCUA Board Helping — Or Hurting — Credit Unions’ Soundness?
NCUA’s 0.124% NCUSIF premium announcement follows this logic: Things are bad because we said so. Therefore, we’re taking this premium action because things are bad.
Lobbying Dos And Don’ts
A legislative staffer outlines the right and wrong ways of working with lawmakers’ offices.
Browse Topics
Great Strategy Requires Trade-Offs
Callahan & Associates
A notable shift is occurring in the industry as credit unions make a choice to refocus on areas in which they can make the greatest impact.
Tariff Uncertainty Weakens Business And Consumer Sentiment
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact your credit union’s investment portfolio.
4 Ways To Build A Vibrant Community
Rebecca Wessler
Credit union across the country are ensuring local prosperity through initiatives that drive lasting economic impact.
What Can Credit Unions Learn From Taylor Swift?
Jon Jeffreys
The pop superstar inspires a near-unprecedented level of passion, loyalty, and engagement from fans and provides lessons on branding, authentic relationships, and meaningful experiences for everyone.
Attendees Talk Togetherness At GAC 2025
Savana Morie
Credit union leaders shared messages of optimism and camaraderie for the year ahead during this year’s Governmental Affairs Conference.
Premier America Improves Financial Inclusion For CSUN Students And Beyond
Callahan & Associates
How an on-campus branch supports immediate financial needs and builds lifelong relationships with members.
An NCUA Slowdown, Leadership Lessons, And More: Takeaways From Day 2 Of GAC 2025
Aaron Passman
The second day of the industry’s annual event included insights into how the regulator and Congress operate, as well as leadership lessons from a basketball legend.
Chaos, Taxation, And More: Takeaways From Day 1 Of GAC 2025
Aaron Passman
The first full day of the Governmental Affairs Conference included a frank assessment of threats to the credit union tax status, news about the future of the NCUA, and more.
Meet The Finalists For The 2025 Innovation Series: Digital
Callahan & Associates, Inc.
This year’s finalists are leading the way with digital experiences focused on everything from family banking to omnichannel service, personalized experiences, and more.
Meet The Finalists For The 2025 Innovation Series: Member Engagement
Callahan & Associates, Inc.
This year’s finalists focus on deepening relationships to drive top-of-wallet status and keep credit unions top of mind.