Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

There’s No Such Thing As A Free Lunch

An article in the Los Angeles Times provides a cautionary lesson for credit unions.
Features

What Does The December NCUSIF Audit Mean For Credit Unions?

NCUSIF’s audited financials can help credit unions evaluate NCUA’s management of the $11 billion in cooperative system’s capital.
Features

The Power of Transparency

Transparency allows for all to take informed action, which is why disclosure is built into the cooperative system.
Features

Members’ Choices Aren’t So Rational

Goldilocks and Starbucks offer lessons in behavioral economics that credit unions can use to help members make decisions that are “just right."
Features

The Darkness Spreads Over Credit Union Land: $50B Unaccounted For

There has been no public accounting for the Temporary Corporate Credit Union Stabilization Fund for nearly two years. Where are the voices calling for light?
Features

Email Fraud’s Latest Design

Help your members combat the evolving forms of email fraud by offering them prevention tips.

Features

What Does Your Brand Taste Like?

A South American bank gives its brand a whole new look (and feel, and smell, and sound).
Features

Is The NCUA Board Helping — Or Hurting — Credit Unions’ Soundness?

NCUA’s 0.124% NCUSIF premium announcement follows this logic: Things are bad because we said so. Therefore, we’re taking this premium action because things are bad.
Features

Lobbying Dos And Don’ts

A legislative staffer outlines the right and wrong ways of working with lawmakers’ offices.
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