JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Second Chance To Make A Capital Impression
July 27, 2015
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What sources of supplemental capital can credit unions access and how are they using those funds to improve the long-term health of their organizations and membership? Learn this and more on CreditUnions.com.
Jon Hernandez On Leadership
July 1, 2015
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Jon Hernandez, the CEO of three California credit unions, describes his work-life balance, the importance of collaboration, and the logic behind a screen-door leadership policy.
People-Powered Progress
July 1, 2015
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The key to Greater Nevada’s success starts within its own walls, but it doesn’t end there.
2 Tips To Build A Strong Employee-Sharing Arrangement
June 29, 2015
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First United Credit Union offers insight into how to maximize the benefits of shared staffing.
Let’s Celebrate Our Independence
June 29, 2015
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The industry’s merger rate is on the rise, but there are still plenty of credit unions developing innovative, cooperative methods to remain independent institutions. This week, CreditUnions.com takes a look at four of those methods.
3 Credit Unions, 1 CEO
June 29, 2015
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In California, three credit unions put a shared-staffing strategy to work at the highest level.
The Benefits Of Cooperative Design
June 26, 2015
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To buck the trend in rising merger rates, credit unions are developing innovative ways to operate independently.
A Summertime Strategy Snack
June 15, 2015
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This week, CreditUnions.com welcomes summer break with a series of food-themed articles. So kick back, relax, and enjoy these tasty credit union lessons.
The New Basis Of Competition
June 11, 2015
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Raul Vasquez of Oportun and Ron Shevlin of Cornerstone Advisors present during Day 2 of the Emerge Forum
How Charlotte Metro’s Matrix Makes Big Data Byte-Sized
June 8, 2015
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This North Carolina credit union scores with targeted marketing driven by philosophy of dealing with the data it can handle.
A Second Chance To Make A Capital Impression
What sources of supplemental capital can credit unions access and how are they using those funds to improve the long-term health of their organizations and ...
Jon Hernandez On Leadership
Jon Hernandez, the CEO of three California credit unions, describes his work-life balance, the importance of collaboration, and the logic behind a screen-door leadership policy.
People-Powered Progress
The key to Greater Nevada’s success starts within its own walls, but it doesn’t end there.
2 Tips To Build A Strong Employee-Sharing Arrangement
First United Credit Union offers insight into how to maximize the benefits of shared staffing.
Let’s Celebrate Our Independence
The industry's merger rate is on the rise, but there are still plenty of credit unions developing innovative, cooperative methods to remain independent institutions. This ...
3 Credit Unions, 1 CEO
In California, three credit unions put a shared-staffing strategy to work at the highest level.
The Benefits Of Cooperative Design
To buck the trend in rising merger rates, credit unions are developing innovative ways to operate independently.
A Summertime Strategy Snack
This week, CreditUnions.com welcomes summer break with a series of food-themed articles. So kick back, relax, and enjoy these tasty credit union lessons.
The New Basis Of Competition
Raul Vasquez of Oportun and Ron Shevlin of Cornerstone Advisors present during Day 2 of the Emerge Forum
How Charlotte Metro’s Matrix Makes Big Data Byte-Sized
This North Carolina credit union scores with targeted marketing driven by philosophy of dealing with the data it can handle.
Browse Topics
Why Financial Empowerment Matters More Than Financial Literacy
Savana Morie
Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.
42% Of U.S. Households Experience Financial Hardship
Tony Waltrich
More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.
Excite Foundation Breaks Down Barriers For Children’s Savings
Savana Morie
Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.