Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Debra Vollmer On Leadership

Debra Vollmer, senior vice president at Langley Federal Credit Union, reflects on her leadership style, lessons learned during her career, and opportunities for the industry.

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Rate Your Regulator

How did the three board members and NCUA fare during the open meeting in which the agency released the revised risk-based capital proposal?

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Industry Insights

Immigration Order Spurs Huge Chance To Serve

Credit union advocates react to Obama move with call to grab market share while serving up trusted financial resources.
Credit Union Industry Commentary

Are Credit Unions Too Squeamish To Watch Matz And McWatters Duke It Out?

A new era of transparent debate and both sides of the story will be good for us all!
Features

Split Leadership Helps Honor Keep It Local

Honor Credit Union formed an independent executive team to build on the knowledge of merged staff members and succeed in a new market.
Features

Debra Vollmer On Leadership

Debra Vollmer, senior vice president at Langley Federal Credit Union, reflects on her leadership style, lessons learned during her career, and opportunities for the industry.
Credit Union Industry Commentary

The Secret Legal Opinions Behind Public Decisions

NCUA is setting an anti-democratic precedent in its repeated efforts to keep private the legal opinions about its public regulatory authority. RBC is one example. ...
Industry Insights

How Credit Unions Can Prove Themselves

A review of practices that show how and why credit unions are boosting their visibility and viability.
Features

4 Ways Great Minds Address Adversity

Don’t bemoan a streak of bad luck: harness it. Fate dealt these fledgling businesses a bad hand, but their mentalities carried them through to ultimate ...
Credit Union Industry Commentary

Rate Your Regulator

How did the three board members and NCUA fare during the open meeting in which the agency released the revised risk-based capital proposal?
Industry Insights

Credit Unions: Prove Thyself!

Strategists, new Filene report say credit unions need new metrics to show the world how and why they matter.
Credit Union Industry Commentary

What To Listen For When The NCUA Board Discusses The Revised RBC Rule

To craft an effective response, credit unions must understand how board members view the rule.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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