GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
Planting Seeds Of Savings
March 18, 2015
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Laura Mugge of Electro Savings Federal Credit Union explains her credit union’s evergreen tree seedling program to promote youth saving.
The Legacy Of Ed Callahan, 6 Years Later
March 18, 2015
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Ed Callahan passed away six years ago, yet his impact on the industry still resonates today.
How Rogue Credit Union Posted 12.6% Growth In Its Credit Card Portfolio
March 4, 2015
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Merchant discounts helped this Oregon credit union turn its cards into a must-have shopping accessory for state consumers.
NCUA: Here’s What The FDIC Really Said
March 4, 2015
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When will the NCUA pay attention to how the FDIC views risk-based capital?
2014 Credit Union Impact Report
March 3, 2015
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How much money did credit unions lend in 2014? How much higher were the interest rates they offered on deposit products? How many workers did they employ? All that and more in this year’s report.
If You Think Your Youth Campaign Is Hip, It Probably Isn’t
March 2, 2015
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Youth advisory boards help financial institutions connect with a new demographic on its own terms.
The Opportunity In Crowdsourced Lending For A Hispanic Community
March 2, 2015
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California-based Travis Credit Union combines the credit union experience with cultural customs.
SECU Scores Obama Nod With FICO Program
March 2, 2015
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A half-million members respond so far to North Carolina credit union’s offer of free credit scores. President digs it, too.
Member-Focused Staff Can Sell With Tech Tools
March 2, 2015
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You can have a member-focused staff while increasing sales and growing fee-income opportunities through technology.
Subprime Bubble? Not In Credit Union Land.
February 26, 2015
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Equifax report buttresses evidence that subprime auto lending is opportunity for credit unions to do good while doing well.
Planting Seeds Of Savings
Laura Mugge of Electro Savings Federal Credit Union explains her credit union's evergreen tree seedling program to promote youth saving.
How Rogue Credit Union Posted 12.6% Growth In Its Credit Card Portfolio
Merchant discounts helped this Oregon credit union turn its cards into a must-have shopping accessory for state consumers.
NCUA: Here’s What The FDIC Really Said
When will the NCUA pay attention to how the FDIC views risk-based capital?
2014 Credit Union Impact Report
How much money did credit unions lend in 2014? How much higher were the interest rates they offered on deposit products? How many workers did ...
If You Think Your Youth Campaign Is Hip, It Probably Isn’t
Youth advisory boards help financial institutions connect with a new demographic on its own terms.
The Opportunity In Crowdsourced Lending For A Hispanic Community
California-based Travis Credit Union combines the credit union experience with cultural customs.
SECU Scores Obama Nod With FICO Program
A half-million members respond so far to North Carolina credit union’s offer of free credit scores. President digs it, too.
Member-Focused Staff Can Sell With Tech Tools
You can have a member-focused staff while increasing sales and growing fee-income opportunities through technology.
Subprime Bubble? Not In Credit Union Land.
Equifax report buttresses evidence that subprime auto lending is opportunity for credit unions to do good while doing well.
Browse Topics
Financial Wellbeing Is About More Than Vulnerability
Chris Howard
Half of Americans feel financially secure, yet one in five is suffering. A consortium of credit unions is changing the narrative by focusing on emotional engagement and trust.
How To Build AI Strategy In Real Time (Part 1)
Marc Rapport
Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
How To Build AI Strategy In Real Time (Part 2)
Marc Rapport
Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
Credit Union Finance Leaders Saddle Up For 2026
Aaron Passman
After an anxious 2025, CFOs and observers across the industry are preparing for the year ahead — for better or for worse.
Changes Are Why You Need Today’s Nacha Rulebook
Callahan & Associates
Quality payments are a hallmark of the ACH Network. Follow the rules and do right by members.
Hurricane Knocked The Power Out? New Orleans Firemen’s FCU Is Ready.
Aaron Passman
The next big storm in the Gulf isn’t an “if,” it’s a “when,” but the small Gulf-area credit union has a plan to help the community get back on its feet when the time comes.
6 Lessons For Credit Unions From Craft Breweries
Alix Patterson
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
It’s Been A Noisy, Yet Resilient Year For The U.S. Economy
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Every Member Deserves A Financial Oasis
Callahan & Associates
Discover how First Alliance Credit Union is redefining success by putting values and member needs at the heart of everything it does.
The K-Shaped Recovery And An Economy Divided
Tony Waltrich
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
The Legacy Of Ed Callahan, 6 Years Later