JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
RBC2: What Capital Problem?
April 7, 2015
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The argument that existing capital regulations are ineffective just doesn’t hold water.
Hitting A Home Run With Home Mortgages
April 6, 2015
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Strong partnerships can push credit union lending business around the base paths.
RBC2: Just Common Sense?
April 6, 2015
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Systemic rules like RBC are always simplistic and inflexible, a kind of bureaucratic bludgeon.
RBC2: This Proposal Is No Solution
April 6, 2015
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The NCUA is proposing an invasive, possibly illegal solution to a problem that does not exist.
Diary of a Recovery
April 3, 2015
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Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.
After A Tornado, Tuscaloosa Innovates On Mortgages
April 3, 2015
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How an Alabama credit union built a double bottom line one non-traditional mortgage at a time.
NCUA Repeats Its Favorite April Fools’ Day Joke
April 2, 2015
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The Federal Credit Union Act requires the NCUA to submit an annual report to the President and Congress by April 1. Another year has come and gone with no report.
Security And Statistics Tell The Tale
April 2, 2015
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Reports show feds quietly raising bar on security and noting demographic differences in mobile banking and payments.
RBC2: Only One Mind To Change
April 2, 2015
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Credit unions should focus their efforts on persuading NCUA board member Rick Metsger to change his mind on RBC.
The Real Problem at Arrowhead Credit Union is Working With Common Purpose, Not Lack of Capital
April 1, 2015
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In late July, Inland Empire community leaders sent NCUA a letter about Arrowhead’s conservatorship. On August 10, NCUA responded but failed to address the writers’ chief concern — when will they get their credit union back?
Hitting A Home Run With Home Mortgages
Strong partnerships can push credit union lending business around the base paths.
RBC2: Just Common Sense?
Systemic rules like RBC are always simplistic and inflexible, a kind of bureaucratic bludgeon.
RBC2: This Proposal Is No Solution
The NCUA is proposing an invasive, possibly illegal solution to a problem that does not exist.
Diary of a Recovery
Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.
After A Tornado, Tuscaloosa Innovates On Mortgages
How an Alabama credit union built a double bottom line one non-traditional mortgage at a time.
NCUA Repeats Its Favorite April Fools’ Day Joke
The Federal Credit Union Act requires the NCUA to submit an annual report to the President and Congress by April 1. Another year has come ...
Security And Statistics Tell The Tale
Reports show feds quietly raising bar on security and noting demographic differences in mobile banking and payments.
RBC2: Only One Mind To Change
Credit unions should focus their efforts on persuading NCUA board member Rick Metsger to change his mind on RBC.
The Real Problem at Arrowhead Credit Union is Working With Common Purpose, Not Lack of Capital
In late July, Inland Empire community leaders sent NCUA a letter about Arrowhead’s conservatorship. On August 10, NCUA responded but failed to address the writers’ ...
Browse Topics
Manufactured Homes Help Close The Housing Affordability Gap
Aaron Passman
Lower prices and better amenities are making pre-built homes an appealing option for credit unions looking to bolster their balance sheet and borrowers stymied by the affordable housing crisis.
How Prepared Are U.S. Workers For Retirement? The Answer Is, ‘Not Well.’
Andrew Lepczyk
Data from Vanguard shows retirement preparation declines with age, leaving no generation fully ready. The gap presents both a challenge and an opportunity for credit unions.
What’s In A Name: Chief People And Technology Officer
Savana Morie
It’s not every day a technology leader takes over HR. Vantage West’s Rob Hoyle explains why the two disciplines are linked now more than ever.
The Employee Benefit Cost Crisis And The Financial Strategy Forward-Thinking Credit Unions Are Using To Solve It
Callahan & Associates
Rising credit union benefit costs don’t have to remain a permanent operating burden.
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
RBC2: What Capital Problem?