Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

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Credit Unions Can Benefit From The Cooperative Model

The benefits of corporate membership become evident as third-party partners edge out credit unions from their customer base.

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Shop Your Cooperative Message

As the Occupy Wall Street movement spreads across the country, credit unions can leverage it as a time to promote the cooperative model for banking.

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Great Leaders’ Quest For Elegance

Successful executives will seek to simplify processes and rid their organizations of inefficiencies.
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Credit Unions Creating The Next Economy

As America continues to transform itself economically, credit unions are becoming more involved in their communities.
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Any NCUA Board Appointment Is An Opportunity

Credit unions should seek to ensure that the appointment process restores confidence in the political process.
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There’s No Such Thing As A Free Lunch

An article in the Los Angeles Times provides a cautionary lesson for credit unions.
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What Does The December NCUSIF Audit Mean For Credit Unions?

NCUSIF’s audited financials can help credit unions evaluate NCUA’s management of the $11 billion in cooperative system’s capital.
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The Power of Transparency

Transparency allows for all to take informed action, which is why disclosure is built into the cooperative system.
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Members’ Choices Aren’t So Rational

Goldilocks and Starbucks offer lessons in behavioral economics that credit unions can use to help members make decisions that are “just right."
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The Darkness Spreads Over Credit Union Land: $50B Unaccounted For

There has been no public accounting for the Temporary Corporate Credit Union Stabilization Fund for nearly two years. Where are the voices calling for light?

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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