Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Rate Your Regulator

How did the three board members and NCUA fare during the open meeting in which the agency released the revised risk-based capital proposal?

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Credit Union Industry Commentary

Rate Your Regulator

How did the three board members and NCUA fare during the open meeting in which the agency released the revised risk-based capital proposal?
Industry Insights

Credit Unions: Prove Thyself!

Strategists, new Filene report say credit unions need new metrics to show the world how and why they matter.
Credit Union Industry Commentary

What To Listen For When The NCUA Board Discusses The Revised RBC Rule

To craft an effective response, credit unions must understand how board members view the rule.
Features

First Imperial Grows Deposits While Shrinking Payday Lenders’ Market

This California credit union grows deposits by focusing on checking account, and loan growth among members other financial institutions rebuff.
Credit Union Industry Commentary

What Role Did The Practitioners Council Play In NCUA’s Revised Risk-Based Capital Rule?

If NCUA implemented the role of the practitioners in the spirit of member participation, then the precedent could be an important milestone in how the ...
Credit Union Industry Commentary

Will NCUA’s Revised RBC Rule Benefit From Banking Regulators’ Experience?

A speech by the vice chair of the FDIC should be top of mind as the industry considers the new risk-based capital proposal.
Features

Children’s Health Is Something We Can All Agree On

Credit Union Cherry Blossom Ten Mile Run promises to be bigger and better in 2015, but needs your support.
Credit Union Industry Commentary

First Quarter Growth In 2015 Is Critical To Sustain Momentum

First quarter is an ideal time to pay slightly above market to lock in long-term CDs and reactivate interest in money market offerings.
Features

5 Ways To Work With Non-FI Cooperatives

Lessons from five credit unions on the benefits of grocery co-op partnerships.
Features

Great Leaders’ Quest For Elegance

Successful executives will seek to simplify processes and rid their organizations of inefficiencies.
Membership And Annual Member Growth, 06.30.25

2 Hot Takes On Member Growth

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

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