JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Subprime Bubble? Not In Credit Union Land.
February 26, 2015
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Equifax report buttresses evidence that subprime auto lending is opportunity for credit unions to do good while doing well.
The Tithe That Binds
February 25, 2015
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Looking to make a larger community impact, Assemblies of God Credit Union has donated 10% of its yearly revenue to charity the past three years.
The Measurement Trap
February 24, 2015
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Is it time to rethink how and what we measure, especially in the credit union world where “high performance” has a different meaning than in for-profit financial institutions?
Need Expertise? Take Expertise. Got A Branch? Give A Branch.
February 23, 2015
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The financial system is ripe for enhanced cooperation between leagues, CUSOs, credit unions, and talented individuals.
7 Secrets For Merger Success
February 23, 2015
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These best practices will ensure your next merger won’t be your last.
No Time For Yes Men At NCUA
February 23, 2015
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Is making the NCUA look professional more important than debating rules before they’re passed?
Compounding The Problem
February 12, 2015
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Albert Einstein hailed the power of compounding interest. But that power works both ways, as payday lenders well know.
4 Lessons From Failed Mergers
February 11, 2015
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To coincide with the merger webinar hosted by Callahan & Associates, here are four infamous examples and lessons from failed mergers in the communications and retail industries.
Economic Up Tempo May Prompt Rate Ratchet
February 6, 2015
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Rising wages, employment may be greeted by rate hikes as Fed works to direct economic harmony.
Immigration Order Spurs Huge Chance To Serve
February 6, 2015
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Credit union advocates react to Obama move with call to grab market share while serving up trusted financial resources.
Subprime Bubble? Not In Credit Union Land.
Equifax report buttresses evidence that subprime auto lending is opportunity for credit unions to do good while doing well.
The Tithe That Binds
Looking to make a larger community impact, Assemblies of God Credit Union has donated 10% of its yearly revenue to charity the past three years.
Need Expertise? Take Expertise. Got A Branch? Give A Branch.
The financial system is ripe for enhanced cooperation between leagues, CUSOs, credit unions, and talented individuals.
7 Secrets For Merger Success
These best practices will ensure your next merger won’t be your last.
No Time For Yes Men At NCUA
Is making the NCUA look professional more important than debating rules before they're passed?
Compounding The Problem
Albert Einstein hailed the power of compounding interest. But that power works both ways, as payday lenders well know.
4 Lessons From Failed Mergers
To coincide with the merger webinar hosted by Callahan & Associates, here are four infamous examples and lessons from failed mergers in the communications and ...
Economic Up Tempo May Prompt Rate Ratchet
Rising wages, employment may be greeted by rate hikes as Fed works to direct economic harmony.
Immigration Order Spurs Huge Chance To Serve
Credit union advocates react to Obama move with call to grab market share while serving up trusted financial resources.
Browse Topics
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
The Measurement Trap