JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Virtual Cards: More Than Just A Trend
July 7, 2025
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The next evolution in consumer payments — and credit unions that wait risk falling behind.
Best Of 2025 (So Far): Building Vibrant Communities
June 30, 2025
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A midyear look back at how credit unions are lifting up their communities in ways that go beyond just banking.
Best Of 2025 (So Far): Fostering Financially Strong Credit Unions
June 30, 2025
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Revisiting some of the unique strategies financial cooperatives are using to drive long-term success and sustainable organic growth.
Best Of 2025 (So Far): Supporting Member Financial Wellbeing
June 30, 2025
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From access to education and beyond, credit unions are putting members first in a way that’s not just about banking – it’s about financial empowerment.
Tracy Verner Is Breaking Barriers In St. Louis Finance
June 16, 2025
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The community development manager at Alltru FCU turned in her barbells for bank accounts and is building access one account at a time.
90 Years + 1,000 Volunteer Hours In 90 Days
June 16, 2025
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Education Credit Union launched “90 Days, 900 Ways to Serve” in honor of its 90th anniversary. The institution surpassed that goal thanks to widespread employee buy-in and strong community ties.
Game On: Inside A Financial Escape Room At Hanscom FCU
June 9, 2025
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The Massachusetts cooperative’s 2,300-square-foot full-service financial wellness office features fun and free interactive challenges that bring financial concepts to life.
School’s Out For Summer, But Financial Education Is Forever
June 9, 2025
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Abound Credit Union helps keep financial literacy alive through a dynamic summer camp that blends campus life with real-world money skills.
Credit Human Scores Staff Satisfaction
May 25, 2025
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Internal NPS scores and employee experience surveys help the San Antonio cooperative measure worker sentiment.
It’s Not The Fancy Stuff — It’s Bills Paid On Time
May 19, 2025
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Americans increasingly value security over showy when it comes to financial happiness.
Virtual Cards: More Than Just A Trend
The next evolution in consumer payments — and credit unions that wait risk falling behind.
Best Of 2025 (So Far): Building Vibrant Communities
A midyear look back at how credit unions are lifting up their communities in ways that go beyond just banking.
Best Of 2025 (So Far): Fostering Financially Strong Credit Unions
Revisiting some of the unique strategies financial cooperatives are using to drive long-term success and sustainable organic growth.
Best Of 2025 (So Far): Supporting Member Financial Wellbeing
From access to education and beyond, credit unions are putting members first in a way that’s not just about banking – it’s about financial empowerment. ...
Tracy Verner Is Breaking Barriers In St. Louis Finance
The community development manager at Alltru FCU turned in her barbells for bank accounts and is building access one account at a time.
90 Years + 1,000 Volunteer Hours In 90 Days
Education Credit Union launched “90 Days, 900 Ways to Serve” in honor of its 90th anniversary. The institution surpassed that goal thanks to widespread employee ...
Game On: Inside A Financial Escape Room At Hanscom FCU
The Massachusetts cooperative’s 2,300-square-foot full-service financial wellness office features fun and free interactive challenges that bring financial concepts to life.
School’s Out For Summer, But Financial Education Is Forever
Abound Credit Union helps keep financial literacy alive through a dynamic summer camp that blends campus life with real-world money skills.
Credit Human Scores Staff Satisfaction
Internal NPS scores and employee experience surveys help the San Antonio cooperative measure worker sentiment.
It’s Not The Fancy Stuff — It’s Bills Paid On Time
Americans increasingly value security over showy when it comes to financial happiness.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.