JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
4 Ways Great Minds Address Adversity
January 16, 2015
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Don’t bemoan a streak of bad luck: harness it. Fate dealt these fledgling businesses a bad hand, but their mentalities carried them through to ultimate success.
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January 16, 2015
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How did the three board members and NCUA fare during the open meeting in which the agency released the revised risk-based capital proposal?
Credit Unions: Prove Thyself!
January 15, 2015
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Strategists, new Filene report say credit unions need new metrics to show the world how and why they matter.
What To Listen For When The NCUA Board Discusses The Revised RBC Rule
January 13, 2015
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To craft an effective response, credit unions must understand how board members view the rule.
First Imperial Grows Deposits While Shrinking Payday Lenders’ Market
January 12, 2015
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This California credit union grows deposits by focusing on checking account, and loan growth among members other financial institutions rebuff.
What Role Did The Practitioners Council Play In NCUA’s Revised Risk-Based Capital Rule?
January 12, 2015
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If NCUA implemented the role of the practitioners in the spirit of member participation, then the precedent could be an important milestone in how the agency works with credit unions.
Will NCUA’s Revised RBC Rule Benefit From Banking Regulators’ Experience?
January 12, 2015
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A speech by the vice chair of the FDIC should be top of mind as the industry considers the new risk-based capital proposal.
Children’s Health Is Something We Can All Agree On
January 12, 2015
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Credit Union Cherry Blossom Ten Mile Run promises to be bigger and better in 2015, but needs your support.
First Quarter Growth In 2015 Is Critical To Sustain Momentum
January 5, 2015
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First quarter is an ideal time to pay slightly above market to lock in long-term CDs and reactivate interest in money market offerings.
5 Ways To Work With Non-FI Cooperatives
December 24, 2014
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Lessons from five credit unions on the benefits of grocery co-op partnerships.
4 Ways Great Minds Address Adversity
Don’t bemoan a streak of bad luck: harness it. Fate dealt these fledgling businesses a bad hand, but their mentalities carried them through to ultimate ...
Credit Unions: Prove Thyself!
Strategists, new Filene report say credit unions need new metrics to show the world how and why they matter.
What To Listen For When The NCUA Board Discusses The Revised RBC Rule
To craft an effective response, credit unions must understand how board members view the rule.
First Imperial Grows Deposits While Shrinking Payday Lenders’ Market
This California credit union grows deposits by focusing on checking account, and loan growth among members other financial institutions rebuff.
What Role Did The Practitioners Council Play In NCUA’s Revised Risk-Based Capital Rule?
If NCUA implemented the role of the practitioners in the spirit of member participation, then the precedent could be an important milestone in how the ...
Will NCUA’s Revised RBC Rule Benefit From Banking Regulators’ Experience?
A speech by the vice chair of the FDIC should be top of mind as the industry considers the new risk-based capital proposal.
Children’s Health Is Something We Can All Agree On
Credit Union Cherry Blossom Ten Mile Run promises to be bigger and better in 2015, but needs your support.
First Quarter Growth In 2015 Is Critical To Sustain Momentum
First quarter is an ideal time to pay slightly above market to lock in long-term CDs and reactivate interest in money market offerings.
5 Ways To Work With Non-FI Cooperatives
Lessons from five credit unions on the benefits of grocery co-op partnerships.
Browse Topics
Why Financial Empowerment Matters More Than Financial Literacy
Savana Morie
Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.
42% Of U.S. Households Experience Financial Hardship
Tony Waltrich
More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.
Excite Foundation Breaks Down Barriers For Children’s Savings
Savana Morie
Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
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