JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
6 Big Ideas For 2016
January 4, 2016
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With the books on 2015 officially closed, it’s time to get excited about the new year ahead.
Equity Investment Is A Big Idea For 2016
January 4, 2016
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Crowdfunding provides opportunities for credit unions, small businesses, investors, and local communities.
Building Relevancy Is A Big Idea For 2016
January 4, 2016
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In this Q&A, the CEO of Listerhill Credit Union discusses how the Alabama institution searches for relevancy, speaks to Gen Z, and captures business at the point of purchase.
Disruptive Collaboration Is A Big Idea For 2016
January 4, 2016
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If credit unions can embrace the idea of Collaboration 3.0, they can become the disruptors rather than the disrupted.
Financial Wellness Is A Big Idea For 2016
January 4, 2016
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Nows the time to double down on the credit union difference and spread financial wealth and wellness.
Educational Partnerships Build Loyalty
December 28, 2015
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A member-centric motto and financially sound community outreach helps Warren Federal Credit Union reach students at all levels.
How The Executives At Georgia’s Own Adopt A Branch
December 21, 2015
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Senior managers at the Atlanta credit union identify business opportunities and earn valuable staff face time through secondary, in-branch offices.
A Heaping Helping Of HR Highlights
December 21, 2015
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From “intentional communications” to identifying top intern prospects — and even heading off internal fraudsters — the “people helping people” strategy begins in the home (office.)
How To Manage Complaints And Overcome Crises
November 30, 2015
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Whether to complaints or internal vulnerabilities, credit unions must respond quickly and transparently to the questions and concerns of their memberships. The credit unions featured this week on CreditUnions.com demonstrate how to do this and more effectively.
Banking’s Not Getting “Uberized” But Analytics Do Matter
November 30, 2015
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Credit unions should get together to tackle data, overcome challenges, and compete.
6 Big Ideas For 2016
With the books on 2015 officially closed, it's time to get excited about the new year ahead.
Building Relevancy Is A Big Idea For 2016
In this Q&A, the CEO of Listerhill Credit Union discusses how the Alabama institution searches for relevancy, speaks to Gen Z, and captures business at ...
Disruptive Collaboration Is A Big Idea For 2016
If credit unions can embrace the idea of Collaboration 3.0, they can become the disruptors rather than the disrupted.
Financial Wellness Is A Big Idea For 2016
Nows the time to double down on the credit union difference and spread financial wealth and wellness.
Educational Partnerships Build Loyalty
A member-centric motto and financially sound community outreach helps Warren Federal Credit Union reach students at all levels.
How The Executives At Georgia’s Own Adopt A Branch
Senior managers at the Atlanta credit union identify business opportunities and earn valuable staff face time through secondary, in-branch offices.
A Heaping Helping Of HR Highlights
From “intentional communications” to identifying top intern prospects — and even heading off internal fraudsters — the “people helping people” strategy begins in the home ...
How To Manage Complaints And Overcome Crises
Whether to complaints or internal vulnerabilities, credit unions must respond quickly and transparently to the questions and concerns of their memberships. The credit unions featured ...
Banking’s Not Getting “Uberized” But Analytics Do Matter
Credit unions should get together to tackle data, overcome challenges, and compete.
Browse Topics
Innovation Only Goes So Far Without Internal Alignment
Marc Rapport
Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.
Future Bets For Fintech
Rebecca Wessler
Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.
Equity Investment Is A Big Idea For 2016