JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Joy Wilson On Leadership
October 19, 2015
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Joy Wilson, chief administrative officer of ORNL Federal Credit Union, talks about identifying talent and competencies, collaborating, and managing through dynamic change.
How To Own Internal Service
October 19, 2015
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Atlanta credit union Georgia’s Own works across channels to better serve employees and — in turn — better serve members.
How I Learned To Love Compliance
October 15, 2015
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A panel at BAI Retail Delivery focused on “turning lemons into lemonade” with a culture shift that makes compliance a customer service imperative.
BAI Fetes Credit Union For Innovation In Old-School Banking
October 14, 2015
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New Mexico’s Nusenda works to boost capital access and financial acumen; judges cite other nominees for digital small business banking that includes Uber-style service in Poland.
A Cooperative Foundation
October 13, 2015
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This week, CreditUnions.com looks at strategies to fund charitable causes, expand philanthropic missions, and support community causes.
How To Build A Better Tomorrow
October 12, 2015
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TopLine Federal Credit Union shares lessons learned and best practices for building a 501(c)(3) affiliate.
A Framework For Philanthropy
October 12, 2015
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Make the answers to these four questions the cornerstones of a nonprofit foundation.
The Pope Digs Cooperatives
September 25, 2015
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Pope Francis brought his message and his popularity to Washington, and this family was there to witness it.
The Big GiveBack
September 21, 2015
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Workers’ Credit Union started its patronage dividend in 2013. In 2015, it wants to give back $3 million to its membership. Here’s how.
Compensating Directors: What’s Fair And What’s Foul?
September 21, 2015
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Here’s a list of specific ways that credit unions can and cannot compensate their board volunteers.
Joy Wilson On Leadership
Joy Wilson, chief administrative officer of ORNL Federal Credit Union, talks about identifying talent and competencies, collaborating, and managing through dynamic change.
How To Own Internal Service
Atlanta credit union Georgia’s Own works across channels to better serve employees and — in turn — better serve members.
How I Learned To Love Compliance
A panel at BAI Retail Delivery focused on “turning lemons into lemonade” with a culture shift that makes compliance a customer service imperative.
BAI Fetes Credit Union For Innovation In Old-School Banking
New Mexico’s Nusenda works to boost capital access and financial acumen; judges cite other nominees for digital small business banking that includes Uber-style service in ...
A Cooperative Foundation
This week, CreditUnions.com looks at strategies to fund charitable causes, expand philanthropic missions, and support community causes.
How To Build A Better Tomorrow
TopLine Federal Credit Union shares lessons learned and best practices for building a 501(c)(3) affiliate.
A Framework For Philanthropy
Make the answers to these four questions the cornerstones of a nonprofit foundation.
The Big GiveBack
Workers’ Credit Union started its patronage dividend in 2013. In 2015, it wants to give back $3 million to its membership. Here’s how.
Compensating Directors: What’s Fair And What’s Foul?
Here’s a list of specific ways that credit unions can and cannot compensate their board volunteers.
Browse Topics
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
The Pope Digs Cooperatives