JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Exploding Opportunity In Exploding Diversity
April 30, 2015
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The growth of the millennial immigrant population has handed the credit union movement a great opportunity and obligation.
Test Your Boundaries Without Losing Your Bearings
April 27, 2015
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In a sky full of glittering opportunities, maintaining the industry’s guiding principles becomes more crucial, not less.
What Are Credit Unions Saying About RBC2?
April 27, 2015
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More than 1,000 credit union advocates from across the industry have made their voices heard. This selection of comments about NCUA’s revised risk-based capital proposal highlights drawbacks of the rule and underscores the importance of feedback.
3 Ratios Every COO Must Know
April 27, 2015
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The combination of many ratios offers a complete picture of a credit union’s operational performance. These three will help COOs communicate successes and opportunities in meeting overall goals.
5 Ratios Every CEO Must Know
April 27, 2015
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Jack-of-all-trades, master of none. These benchmarks help CEOs lead their entire organization — from finance to marketing and everything in between.
Be Excellent To Each Other
April 25, 2015
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In order to avoid another “bogus” adventure, credit unions must remember the immortal worlds of two 80’s airheads.
Credit Unions Creating The Next Economy
April 23, 2015
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As America continues to transform itself economically, credit unions are becoming more involved in their communities.
How To Apply The 7 Cooperative Principles To Regulatory Design
April 23, 2015
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To promote the continuous evolution of the credit union charter and its multifaceted contributions to the country’s economic progress, a new cooperative regulatory structure is needed.
At The Intersection Of Business And Technology
April 23, 2015
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BECU’s head of Internet talks strategy and skill set in a changing financial services environment.
RBC2: You Might Not Like What Comes Next
April 23, 2015
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Legal battle and years of uncertainty could follow a final rule like this.
Exploding Opportunity In Exploding Diversity
The growth of the millennial immigrant population has handed the credit union movement a great opportunity and obligation.
Test Your Boundaries Without Losing Your Bearings
In a sky full of glittering opportunities, maintaining the industry’s guiding principles becomes more crucial, not less.
3 Ratios Every COO Must Know
The combination of many ratios offers a complete picture of a credit union’s operational performance. These three will help COOs communicate successes and opportunities in ...
5 Ratios Every CEO Must Know
Jack-of-all-trades, master of none. These benchmarks help CEOs lead their entire organization — from finance to marketing and everything in between.
Be Excellent To Each Other
In order to avoid another “bogus” adventure, credit unions must remember the immortal worlds of two 80’s airheads.
Credit Unions Creating The Next Economy
As America continues to transform itself economically, credit unions are becoming more involved in their communities.
How To Apply The 7 Cooperative Principles To Regulatory Design
To promote the continuous evolution of the credit union charter and its multifaceted contributions to the country’s economic progress, a new cooperative regulatory structure is ...
At The Intersection Of Business And Technology
BECU’s head of Internet talks strategy and skill set in a changing financial services environment.
RBC2: You Might Not Like What Comes Next
Legal battle and years of uncertainty could follow a final rule like this.
Browse Topics
Why Financial Empowerment Matters More Than Financial Literacy
Savana Morie
Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.
42% Of U.S. Households Experience Financial Hardship
Tony Waltrich
More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.
Excite Foundation Breaks Down Barriers For Children’s Savings
Savana Morie
Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.
Consumers Are Financing The Future Any Way They Can
Aaron Passman
Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
What Are Credit Unions Saying About RBC2?