JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Security And Statistics Tell The Tale
April 2, 2015
No Comments
Reports show feds quietly raising bar on security and noting demographic differences in mobile banking and payments.
RBC2: Only One Mind To Change
April 2, 2015
No Comments
Credit unions should focus their efforts on persuading NCUA board member Rick Metsger to change his mind on RBC.
The Real Problem at Arrowhead Credit Union is Working With Common Purpose, Not Lack of Capital
April 1, 2015
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In late July, Inland Empire community leaders sent NCUA a letter about Arrowhead’s conservatorship. On August 10, NCUA responded but failed to address the writers’ chief concern — when will they get their credit union back?
A Fresh Start In Florida
April 1, 2015
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Manatee Community uses a stair-step loan strategy to help members establish a relationship with a financial institution, build savings, build credit, and apply for unsecured funds.
Raksha Shirali On Leadership
April 1, 2015
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The vice president of human resources at USAlliance Federal Credit Union talks career paths, talent identification, and management philosophy.
RBC2: It Ain’t Over Yet
March 31, 2015
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NCUA will assume it’s all peachy-keen unless the agency hears from credit unions.
NCUSIF 2014 Audit Documents Significant Management Gaps
March 30, 2015
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The annual performance of the share insurance fund is a real-world test of NCUA’s ability to identify future risk, document potential shortfalls, and accurately manage uncertainties.
RBC2: Once More, With Feeling
March 30, 2015
No Comments
Already commented once? Do it again. Haven’t yet? Now’s the time.
RBC And Some Inconvenient Truths
March 27, 2015
No Comments
Current comment period should be just the beginning of constant contact with those who rule our world.
Speak Up Either Way On RBC
March 27, 2015
No Comments
Yay or nay, the cooperative system needs your participation on matters of such consequence.
Security And Statistics Tell The Tale
Reports show feds quietly raising bar on security and noting demographic differences in mobile banking and payments.
The Real Problem at Arrowhead Credit Union is Working With Common Purpose, Not Lack of Capital
In late July, Inland Empire community leaders sent NCUA a letter about Arrowhead’s conservatorship. On August 10, NCUA responded but failed to address the writers’ ...
A Fresh Start In Florida
Manatee Community uses a stair-step loan strategy to help members establish a relationship with a financial institution, build savings, build credit, and apply for unsecured ...
Raksha Shirali On Leadership
The vice president of human resources at USAlliance Federal Credit Union talks career paths, talent identification, and management philosophy.
RBC2: It Ain’t Over Yet
NCUA will assume it's all peachy-keen unless the agency hears from credit unions.
NCUSIF 2014 Audit Documents Significant Management Gaps
The annual performance of the share insurance fund is a real-world test of NCUA’s ability to identify future risk, document potential shortfalls, and accurately manage ...
RBC2: Once More, With Feeling
Already commented once? Do it again. Haven't yet? Now's the time.
RBC And Some Inconvenient Truths
Current comment period should be just the beginning of constant contact with those who rule our world.
Speak Up Either Way On RBC
Yay or nay, the cooperative system needs your participation on matters of such consequence.
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
RBC2: Only One Mind To Change