JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
First Quarter Growth In 2015 Is Critical To Sustain Momentum
January 5, 2015
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First quarter is an ideal time to pay slightly above market to lock in long-term CDs and reactivate interest in money market offerings.
5 Ways To Work With Non-FI Cooperatives
December 24, 2014
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Lessons from five credit unions on the benefits of grocery co-op partnerships.
Great Leaders’ Quest For Elegance
May 27, 2014
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Successful executives will seek to simplify processes and rid their organizations of inefficiencies.
How Can YOU Support The TOMS Model
August 8, 2013
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By building a business model around helping others, TOMS sets an example for cooperatives to follow.
Your Vision For Regulatory Leadership
July 3, 2013
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Here are four different ways you can join the conversation about the need for an understanding of cooperative principles in regulatory leadership.
Rank It, And They Will Come
June 24, 2013
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If you arent seeing a lot of traction from search, chances are, your keyword strategy needs a reboot.
Highlight The Cooperative Business Model
September 24, 2012
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To strengthen the credit union marketplace, institutions have to walk the talk.
Credit Unions Can Benefit From The Cooperative Model
July 26, 2012
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The benefits of corporate membership become evident as third-party partners edge out credit unions from their customer base.
Shop Your Cooperative Message
July 26, 2012
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As the Occupy Wall Street movement spreads across the country, credit unions can leverage it as a time to promote the cooperative model for banking.
Great Leaders’ Quest For Elegance
May 24, 2012
No Comments
Successful executives will seek to simplify processes and rid their organizations of inefficiencies.
5 Ways To Work With Non-FI Cooperatives
Lessons from five credit unions on the benefits of grocery co-op partnerships.
Great Leaders’ Quest For Elegance
Successful executives will seek to simplify processes and rid their organizations of inefficiencies.
How Can YOU Support The TOMS Model
By building a business model around helping others, TOMS sets an example for cooperatives to follow.
Your Vision For Regulatory Leadership
Here are four different ways you can join the conversation about the need for an understanding of cooperative principles in regulatory leadership.
Rank It, And They Will Come
If you arent seeing a lot of traction from search, chances are, your keyword strategy needs a reboot.
Highlight The Cooperative Business Model
To strengthen the credit union marketplace, institutions have to walk the talk.
Credit Unions Can Benefit From The Cooperative Model
The benefits of corporate membership become evident as third-party partners edge out credit unions from their customer base.
Shop Your Cooperative Message
As the Occupy Wall Street movement spreads across the country, credit unions can leverage it as a time to promote the cooperative model for banking.
Great Leaders’ Quest For Elegance
Successful executives will seek to simplify processes and rid their organizations of inefficiencies.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
First Quarter Growth In 2015 Is Critical To Sustain Momentum