JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How Credit Unions Can Prove Themselves
January 19, 2015
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A review of practices that show how and why credit unions are boosting their visibility and viability.
4 Ways Great Minds Address Adversity
January 16, 2015
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Don’t bemoan a streak of bad luck: harness it. Fate dealt these fledgling businesses a bad hand, but their mentalities carried them through to ultimate success.
Rate Your Regulator
January 16, 2015
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How did the three board members and NCUA fare during the open meeting in which the agency released the revised risk-based capital proposal?
Credit Unions: Prove Thyself!
January 15, 2015
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Strategists, new Filene report say credit unions need new metrics to show the world how and why they matter.
What To Listen For When The NCUA Board Discusses The Revised RBC Rule
January 13, 2015
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To craft an effective response, credit unions must understand how board members view the rule.
First Imperial Grows Deposits While Shrinking Payday Lenders’ Market
January 12, 2015
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This California credit union grows deposits by focusing on checking account, and loan growth among members other financial institutions rebuff.
What Role Did The Practitioners Council Play In NCUA’s Revised Risk-Based Capital Rule?
January 12, 2015
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If NCUA implemented the role of the practitioners in the spirit of member participation, then the precedent could be an important milestone in how the agency works with credit unions.
Will NCUA’s Revised RBC Rule Benefit From Banking Regulators’ Experience?
January 12, 2015
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A speech by the vice chair of the FDIC should be top of mind as the industry considers the new risk-based capital proposal.
Children’s Health Is Something We Can All Agree On
January 12, 2015
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Credit Union Cherry Blossom Ten Mile Run promises to be bigger and better in 2015, but needs your support.
First Quarter Growth In 2015 Is Critical To Sustain Momentum
January 5, 2015
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First quarter is an ideal time to pay slightly above market to lock in long-term CDs and reactivate interest in money market offerings.
How Credit Unions Can Prove Themselves
A review of practices that show how and why credit unions are boosting their visibility and viability.
4 Ways Great Minds Address Adversity
Don’t bemoan a streak of bad luck: harness it. Fate dealt these fledgling businesses a bad hand, but their mentalities carried them through to ultimate ...
Credit Unions: Prove Thyself!
Strategists, new Filene report say credit unions need new metrics to show the world how and why they matter.
What To Listen For When The NCUA Board Discusses The Revised RBC Rule
To craft an effective response, credit unions must understand how board members view the rule.
First Imperial Grows Deposits While Shrinking Payday Lenders’ Market
This California credit union grows deposits by focusing on checking account, and loan growth among members other financial institutions rebuff.
What Role Did The Practitioners Council Play In NCUA’s Revised Risk-Based Capital Rule?
If NCUA implemented the role of the practitioners in the spirit of member participation, then the precedent could be an important milestone in how the ...
Will NCUA’s Revised RBC Rule Benefit From Banking Regulators’ Experience?
A speech by the vice chair of the FDIC should be top of mind as the industry considers the new risk-based capital proposal.
Children’s Health Is Something We Can All Agree On
Credit Union Cherry Blossom Ten Mile Run promises to be bigger and better in 2015, but needs your support.
First Quarter Growth In 2015 Is Critical To Sustain Momentum
First quarter is an ideal time to pay slightly above market to lock in long-term CDs and reactivate interest in money market offerings.
Browse Topics
Innovation Only Goes So Far Without Internal Alignment
Marc Rapport
Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.
Future Bets For Fintech
Rebecca Wessler
Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.
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