JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
What Does The December NCUSIF Audit Mean For Credit Unions?
February 22, 2012
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NCUSIF’s audited financials can help credit unions evaluate NCUA’s management of the $11 billion in cooperative system’s capital.
The Power of Transparency
February 13, 2012
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Transparency allows for all to take informed action, which is why disclosure is built into the cooperative system.
Members’ Choices Aren’t So Rational
February 13, 2012
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Goldilocks and Starbucks offer lessons in behavioral economics that credit unions can use to help members make decisions that are “just right.”
The Darkness Spreads Over Credit Union Land: $50B Unaccounted For
December 21, 2011
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There has been no public accounting for the Temporary Corporate Credit Union Stabilization Fund for nearly two years. Where are the voices calling for light?
Email Fraud’s Latest Design
November 22, 2011
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Help your members combat the evolving forms of email fraud by offering them prevention tips.
What Does Your Brand Taste Like?
November 1, 2011
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A South American bank gives its brand a whole new look (and feel, and smell, and sound).
Is The NCUA Board Helping — Or Hurting — Credit Unions’ Soundness?
September 20, 2010
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NCUA’s 0.124% NCUSIF premium announcement follows this logic: Things are bad because we said so. Therefore, we’re taking this premium action because things are bad.
Lobbying Dos And Don’ts
November 12, 2009
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A legislative staffer outlines the right and wrong ways of working with lawmakers’ offices.
What Does The December NCUSIF Audit Mean For Credit Unions?
NCUSIF’s audited financials can help credit unions evaluate NCUA’s management of the $11 billion in cooperative system’s capital.
The Power of Transparency
Transparency allows for all to take informed action, which is why disclosure is built into the cooperative system.
Members’ Choices Aren’t So Rational
Goldilocks and Starbucks offer lessons in behavioral economics that credit unions can use to help members make decisions that are “just right."
The Darkness Spreads Over Credit Union Land: $50B Unaccounted For
There has been no public accounting for the Temporary Corporate Credit Union Stabilization Fund for nearly two years. Where are the voices calling for light?
Email Fraud’s Latest Design
Help your members combat the evolving forms of email fraud by offering them prevention tips.
What Does Your Brand Taste Like?
A South American bank gives its brand a whole new look (and feel, and smell, and sound).
Is The NCUA Board Helping — Or Hurting — Credit Unions’ Soundness?
NCUA’s 0.124% NCUSIF premium announcement follows this logic: Things are bad because we said so. Therefore, we’re taking this premium action because things are bad.
Lobbying Dos And Don’ts
A legislative staffer outlines the right and wrong ways of working with lawmakers’ offices.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.