JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
3 Reasons Saving Money Is Difficult For Low-Income Americans
January 5, 2025
No Comments
Credit unions offer products and services to meet the distinct needs of low-income Americans; unfortunately, many people who need this assistance the most simply can’t or won’t access it.
At One Tennessee Credit Union, A Little Saving Goes A Long Way
January 5, 2025
No Comments
Set It & Forget It offers a low-barrier entrance to high-yield savings, helping members improve their savings habits.
Credit Unions Can Support Americans’ No. 1 New Year’s Resolution
January 1, 2025
No Comments
Consumers desperately want to save money, but an overwhelming majority say one or more obstacles stand in their way.
Best Of 2024: Driving Employee Engagement
December 23, 2024
No Comments
Employee engagement was a top credit union priority in 2024, as the industry worked to tackle challenges like mental health, financial wellness, change management, and more.
CDFI Grants Help Members. They Help Credit Unions, Too.
December 9, 2024
No Comments
Leaders share how grant funding has supported members on the fringes of financial ruin while underpinning credit union growth.
How Well Do You Know CDFIs? Test Your Community Impact IQ.
December 9, 2024
No Comments
CDFIs offer loans, investments, and financial education to individuals and businesses that might not have access to traditional banking services. Learn more about these financial first responders.
CDFI Certification Powers Up Community Impact In Florida And Beyond
December 9, 2024
No Comments
As the nation’s largest community development credit union, Suncoast is a force for development, collaboration, and innovation.
The Benefits Of Advisory Boards Go Beyond Accountability
December 9, 2024
No Comments
From focus groups to influencer marketing, two credit unions share why advisory boards are a valuable tool for any credit union.
The Unofficial Credit Union Anthem
December 9, 2024
No Comments
Credit unions have the power to change lives — and they shouldn’t be afraid to use it.
4 Takeaways From Day 2 Of Future Branches 2024
December 6, 2024
No Comments
Recruitment and retention, emotional loyalty, and more were key topics during the second day of the Austin event.
3 Reasons Saving Money Is Difficult For Low-Income Americans
Credit unions offer products and services to meet the distinct needs of low-income Americans; unfortunately, many people who need this assistance the most simply can’t ...
At One Tennessee Credit Union, A Little Saving Goes A Long Way
Set It & Forget It offers a low-barrier entrance to high-yield savings, helping members improve their savings habits.
Credit Unions Can Support Americans’ No. 1 New Year’s Resolution
Consumers desperately want to save money, but an overwhelming majority say one or more obstacles stand in their way.
Best Of 2024: Driving Employee Engagement
Employee engagement was a top credit union priority in 2024, as the industry worked to tackle challenges like mental health, financial wellness, change management, and ...
CDFI Grants Help Members. They Help Credit Unions, Too.
Leaders share how grant funding has supported members on the fringes of financial ruin while underpinning credit union growth.
How Well Do You Know CDFIs? Test Your Community Impact IQ.
CDFIs offer loans, investments, and financial education to individuals and businesses that might not have access to traditional banking services. Learn more about these financial ...
CDFI Certification Powers Up Community Impact In Florida And Beyond
As the nation’s largest community development credit union, Suncoast is a force for development, collaboration, and innovation.
The Benefits Of Advisory Boards Go Beyond Accountability
From focus groups to influencer marketing, two credit unions share why advisory boards are a valuable tool for any credit union.
4 Takeaways From Day 2 Of Future Branches 2024
Recruitment and retention, emotional loyalty, and more were key topics during the second day of the Austin event.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
The Unofficial Credit Union Anthem